Adopting an approach of ethnography, this article uses the Chinese fashion magazine Esquire（ under the American Esquires copyright） as a case study of indigenous media in the context of the globalization of the mark...Adopting an approach of ethnography, this article uses the Chinese fashion magazine Esquire（ under the American Esquires copyright） as a case study of indigenous media in the context of the globalization of the market economy, and approaches it with critical theories of political economy of communication, in order to offer insight into the commodification process of the Chinese male and expose its implicit dependent economy model. Thus the author attempts to demonstrate how male fashion media in China are trying to re-construct Chinese males＇ masculinity in a post-socialist state and trying to re-map the spheres of class and commodity, as being manipulated by the international copyright system, in the context of postcolonialism, intending to change traditional gender order and to sustain Western Capitalism＇s planetary expansion.展开更多
文摘Adopting an approach of ethnography, this article uses the Chinese fashion magazine Esquire（ under the American Esquires copyright） as a case study of indigenous media in the context of the globalization of the market economy, and approaches it with critical theories of political economy of communication, in order to offer insight into the commodification process of the Chinese male and expose its implicit dependent economy model. Thus the author attempts to demonstrate how male fashion media in China are trying to re-construct Chinese males＇ masculinity in a post-socialist state and trying to re-map the spheres of class and commodity, as being manipulated by the international copyright system, in the context of postcolonialism, intending to change traditional gender order and to sustain Western Capitalism＇s planetary expansion.
