The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil ...The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil quality, but also considered as the emblem the quality of all citizens of whole country, affects the national image, related to the country＇s national influence and credibility. The outbound tourism of Chinese citizens brought about the rapid growth of the enormous economic benefits and influence, which makes the outbound tourism behavior of Chinese citizens gotten more concern. The uncivilized outbound tourism behavior of Chinese citizens are frequent, which brings extremely strong damage, and which serious impact on the healthy image about the Ancient civilization and the country of ceremonies of China, and which greatly restricts the spread of a good national image of China. Based on the analysis about the characteristics of rapid growth outbound tourism of Chinese citizens, this paper discusses the approaches of current Chinese national image shaping, put forward that China must strengthen citizen education, and improve relevant laws and regulations, and strengthen supervision, only then might Chinese citizens outbound tourism uncivilized behavior be prevented from the root.展开更多
文摘The national image is multi-dimensional, outbound tourism is one of the most intuitive ways. The outbound tourism behavior of Individual citizen is not only considered as the outward manifestation of individual civil quality, but also considered as the emblem the quality of all citizens of whole country, affects the national image, related to the country＇s national influence and credibility. The outbound tourism of Chinese citizens brought about the rapid growth of the enormous economic benefits and influence, which makes the outbound tourism behavior of Chinese citizens gotten more concern. The uncivilized outbound tourism behavior of Chinese citizens are frequent, which brings extremely strong damage, and which serious impact on the healthy image about the Ancient civilization and the country of ceremonies of China, and which greatly restricts the spread of a good national image of China. Based on the analysis about the characteristics of rapid growth outbound tourism of Chinese citizens, this paper discusses the approaches of current Chinese national image shaping, put forward that China must strengthen citizen education, and improve relevant laws and regulations, and strengthen supervision, only then might Chinese citizens outbound tourism uncivilized behavior be prevented from the root.
