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广告语与语言规范化的矛盾冲突初探 被引量:3
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作者 莫桥道 《河北经贸大学学报(综合版)》 2013年第4期26-29,共4页
广告语是广告的核心和灵魂,具有"求益性、求活性和求异性",灵活生动、具有新意,但由于忽视了语言规范化的要求,使广告语的使用与语言规范化产生了冲突。广告语对语言规范化产生的冲突形式表现为熟语翻新、词语搭配和辞格不当... 广告语是广告的核心和灵魂,具有"求益性、求活性和求异性",灵活生动、具有新意,但由于忽视了语言规范化的要求,使广告语的使用与语言规范化产生了冲突。广告语对语言规范化产生的冲突形式表现为熟语翻新、词语搭配和辞格不当三方面。因此,我们应在追求广告效益的基础上,认真遵守语言规范。 展开更多
关键词 广告语 求益性 活性 异性 语言规范化 冲突 熟语翻新
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Performance-based seismic financial risk assessment of reinforced concrete frame structures 被引量:5
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作者 吴巧云 朱宏平 樊剑 《Journal of Central South University》 SCIE EI CAS 2012年第5期1425-1436,共12页
Engineering facilities subjected to natural hazards(such as winds and earthquakes) will result in risk when any designed system(i.e.capacity) will not be able to meet the performance required(i.e.demand).Risk might be... Engineering facilities subjected to natural hazards(such as winds and earthquakes) will result in risk when any designed system(i.e.capacity) will not be able to meet the performance required(i.e.demand).Risk might be expressed either as a likelihood of damage or potential financial loss.Engineers tend to make use of the former(i.e.damage).Nevertheless,other non-technical stakeholders cannot get useful information from damage.However,if financial risk is expressed on the basis of probable monetary loss,it will be easily understood by all.Therefore,it is necessary to develop methodologies which communicate the system capacity and demand to financial risk,Incremental dynamic analysis(IDA) was applied in a performance-based earthquake engineering context to do hazard analysis,structural analysis,damage analysis and loss analysis of a reinforced concrete(RC) frame structure.And the financial implications of risk were expressed by expected annual loss(EAL).The quantitative risk analysis proposed is applicable to any engineering facilities and any natural hazards.It is shown that the results from the IDA can be used to assess the overall financial risk exposure to earthquake hazard for a given constructed facility.The computational IDA-EAL method will enable engineers to take into account the long-term financial implications in addition to the construction cost.Consequently,it will help stakeholders make decisions. 展开更多
关键词 performance-based earthquake engineering (PBEE) incremental dynamic analysis (IDA) seismic risk analysis expected annual loss (EAL) seismic financial risk
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