Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Ba...Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.展开更多
Studies on Indo-European languages argue that subject relative clauses （SRCs） are easier to process than object relative clauses （ORCs）, and the processing preference for SRCs was manipulated by the animacy of the...Studies on Indo-European languages argue that subject relative clauses （SRCs） are easier to process than object relative clauses （ORCs）, and the processing preference for SRCs was manipulated by the animacy of the noun phrases （NPs） in the internal-clause and in the main clause. This paper aims at investigating the difficulty in Chinese RCs processing by subjective ratings and the results showed： （1） As European languages, Chinese RCs processing also shows a preference for SRCs, which was consistent with experience-based account, as well as NPAH in part. （2） A strong animacy effect from the head noun phrases （NPs） was found during Chinese RCs processing. In all, compared with other accounts, experience-based account offers more reasonable explanations about Chinese RCs comprehension in natural situations.展开更多
In this study, we made references to past literatures and developed an e-learning training program for CSL （Chinese as a Second Language） teachers. The class was held from July to August, 2010, in Chinese Culture Un...In this study, we made references to past literatures and developed an e-learning training program for CSL （Chinese as a Second Language） teachers. The class was held from July to August, 2010, in Chinese Culture University （Taiwan）, and we designed a performance-evaluation questionnaire with the Delphi method. Three months after the training program was completed, the questionnaire was given to the 30 students of the class, and they were asked to answer questions regarding their use of e-learning in the actual practice. We also asked 5 teachers to conduct experimental e-learning for us to video-record and observe. This effort allows us to discuss the use of e-learning among CSL teachers in Taiwan, come up with a conclusion and suggestions, and use the findings as references for course-planning and policies or research regarding the digital learning of Chinese.展开更多
文摘Interpersonal function is one of the three metafunctions of language. This paper investigates the interpersonal meanings in Chinese cosmetic advertising discourse from mood, modality and appraise the three aspects. Based on an exploratory study of data of six typical Chinese cosmetic advertising discourses, the paper claims that the distribution of mood and modality has close link with the interpersonal meaning in advertising. The Functional Grammar and Appraisal System help to reveal the interpersonal meanings of the discourse concerned.
基金This research was financially supported by the National Social Science Foundation of China （Grant NO. 13CYY026）.
文摘Studies on Indo-European languages argue that subject relative clauses （SRCs） are easier to process than object relative clauses （ORCs）, and the processing preference for SRCs was manipulated by the animacy of the noun phrases （NPs） in the internal-clause and in the main clause. This paper aims at investigating the difficulty in Chinese RCs processing by subjective ratings and the results showed： （1） As European languages, Chinese RCs processing also shows a preference for SRCs, which was consistent with experience-based account, as well as NPAH in part. （2） A strong animacy effect from the head noun phrases （NPs） was found during Chinese RCs processing. In all, compared with other accounts, experience-based account offers more reasonable explanations about Chinese RCs comprehension in natural situations.
文摘In this study, we made references to past literatures and developed an e-learning training program for CSL （Chinese as a Second Language） teachers. The class was held from July to August, 2010, in Chinese Culture University （Taiwan）, and we designed a performance-evaluation questionnaire with the Delphi method. Three months after the training program was completed, the questionnaire was given to the 30 students of the class, and they were asked to answer questions regarding their use of e-learning in the actual practice. We also asked 5 teachers to conduct experimental e-learning for us to video-record and observe. This effort allows us to discuss the use of e-learning among CSL teachers in Taiwan, come up with a conclusion and suggestions, and use the findings as references for course-planning and policies or research regarding the digital learning of Chinese.
