门票免费模式下公众参观科技馆意愿的实证研究

以江西科技馆为例,运用多元有序Logistic回归模型实证分析了公众个人特征等六类因素对公众在门票免费模式下参观科技馆意愿的影响。研究表明,公众参观科技馆具有较强的目的性,并且公众的年龄、受教育程度、展品布局、展品质量、展厅环境舒适度、参观方便状况、场馆投诉处理情况以及场馆整体信誉度对公众在门票免费模式下参观科技馆具有显著影响。对此,本文提出了开发多样化个性服务、创建良好的场馆环境以及努力提升场馆形象等措施。

Study on the Development and Design of the Souvenirs in Jiangxi Red Revolutionary Museums

Through the analysis on the current situation of the souvenirs in Jiangxi red revolutionary museums, the new design positioning of the souvenirs is discussed, and also the development direction of the souvenirs is studied from culture connotation excavation, buying motivation, buying groups, the combination of design with technology, and pre-sale, in-sale, and after-sale services. On the basis of preserving the traditional revolutionary culture, the revolutionary stories are reshaped using modem design language and science and technology, so that new living space and development direction are given to the souvenirs of red revolution, the sales of the souvenirs are promoted, the economic benefits of the red revolutionary museums are improved, the red tourism is more effectively promoted, and Jiangxi red revolutionary culture is developed and expanded.