基于样车试制的3D打印应用研究

本文首先介绍了3D打印的特点、优势及汽车行业竞争日益加剧对汽车设计及汽车研发精益化带来的深刻挑战。将3D打印技术引入样车试制的验证活动中,不仅可以支持汽车设计问题的快速验证,为汽车研发周期的压缩和精益助力,而且节省了后续硬模更改的费用,可大大降低汽车研发的成本。本文介绍了3D打印技术在样车试制过程的几个应用方向,包括样件、工装、人机验证等,最后展望了3D打印技术在样车试制及汽车研发、制造的应用前景。

A Comprehensive Mixed Media Model for Boosting Automobile Dealer Visits

This paper validates the effectiveness of a comprehensive mixed media model for effective advertising designed to bring customers into auto dealerships by use of their AIDA （attention, interest, desire, action） model and statistical science to quantitatively assess the effectiveness of various advertising methods using television, newspapers, flyers, direct mail, public transportation, and the internet. This model is applied to a dealership representing a well-known automaker, where its effectiveness is verified.