河北航空客运市场运营环境与营销策略优化研究

疫情解封后,随着经济的持续恢复,民航运输业快速发展,但市场竞争加剧,加之疫情带来的多重影响,航空运营面临前所未有的挑战。对此,本文以4Ps营销理论为基础,以河北航空客运市场营销为对象,系统分析了河北航空客运市场的运营环境,全面审视了其产品、价格、渠道、促销等策略,揭示其营销策略的短板,进而围绕航空产品优化、完善定价机制、优化销售渠道及创新促销方法等方面,提出河北航空客运市场营销的优化策略,为河北航空在复杂的市场环境中稳健发展提供有效借鉴,并为同类型航空公司提高市场竞争力提供参考。After the unsealing of the epidemic, with the continuous recovery of the economy, the civil aviation transportation industry has been developing rapidly, but with the intensified competition in the market, coupled with the multiple impacts brought about by the epidemic, the aviation operation is facing unprecedented challenges. In this regard, based on the 4Ps marketing theory and taking passenger transportation marketing of Hebei Airlines as the object, this paper systematically analyzes the operating environment of passenger transportation marketing of Hebei Airlines, comprehensively reviews its products, prices, channels, promotions and other strategies, reveals the shortcomings of its marketing strategy, and then puts forward the optimization strategy of passenger transportation marketing of Hebei Airlines around the optimization of airline products, perfecting the pricing mechanism, optimizing the sales channels and innovating the promotional methods. In this way, it provides an effective reference for Hebei Airlines to develop soundly in the complex market environment and provides a reference for the same type of airlines to improve their market competitiveness.

浅谈河北航空应急救援体系建设存在的问题与对策

在地面交通、电力、通讯相继中断时,航空应急救援是对地面救援工作的一种有益补充,是历史发展的必然趋势,也是是紧急救援的必然趋势。本文就我国消防系统在航空救援方面的现状进行了调研与分析,提出几点探讨和初步的理解。笔者认为,在目前的消防航空救援工作中,可以进行以下几个方面的探索:(1)建立系统的标准;(2)整合已有的优势资源,逐步克服“一次性投入大、空域审批困难”的制约因素;(3)有计划有步骤开展专业技术人员的培训。

石家庄航空产业集群七大优势

我国十二五规划中,航空产业是新兴产业规划中的重要一项,航空产业的蛋糕巨大。国际经验表明,发达国家通用航空产业发展对该地区带来的投入产出比为1:10,就业带动比为1:12,而建立航空产业集群,其经济效益将远远超过这个比例。河北经济要大发展,航空产业是非常重要的环节,而其中以石家庄为核心的航空产业集群的建立和发展是关键所在。河北历来就有良好的航空产业基础,再加之国家和省的政策扶持及河北的地理历史文化优势,石家庄航空产业集群发展优势巨大。