incidents of extreme hyperbole and fraud in celebrity advertisements have occurred repeatedly because advertising participants are driven by commercial interests and it is also relevant to the deep social and cultural...incidents of extreme hyperbole and fraud in celebrity advertisements have occurred repeatedly because advertising participants are driven by commercial interests and it is also relevant to the deep social and cultural background. Therefore, great and prolonged efforts should be made to govern celebrity advertising in a multi-pronged way： strengthening legal supervision on the basis of clearly defined false advertising; establishing early warning and punishing systems including pre-qualification system, filing system and banning system; promoting public interest litigation system; increasing consumers＇ media literacy.展开更多
文摘incidents of extreme hyperbole and fraud in celebrity advertisements have occurred repeatedly because advertising participants are driven by commercial interests and it is also relevant to the deep social and cultural background. Therefore, great and prolonged efforts should be made to govern celebrity advertising in a multi-pronged way： strengthening legal supervision on the basis of clearly defined false advertising; establishing early warning and punishing systems including pre-qualification system, filing system and banning system; promoting public interest litigation system; increasing consumers＇ media literacy.
