在全球化和互联网技术飞速发展的背景下,跨境电商迅速崛起,其为消费者和商家提供便利与机遇的同时,也引发了虚假宣传等法律问题。探讨跨境电商中虚假宣传的法律责任与救济,对保护消费者权益、维护市场秩序以及推动行业的可持续发展具有...在全球化和互联网技术飞速发展的背景下,跨境电商迅速崛起,其为消费者和商家提供便利与机遇的同时,也引发了虚假宣传等法律问题。探讨跨境电商中虚假宣传的法律责任与救济,对保护消费者权益、维护市场秩序以及推动行业的可持续发展具有重要意义。对比各国对虚假广告的法律规制,跨境电商领域在虚假宣传救济方面面临着法律适用的复杂性、消费者权益保护难度大等多重挑战。为解决这些问题,需要采取多种措施,包括但不限于完善相关法律法规、加大惩治力度、强化商家信用管理、优化消费者权益保护等,旨在加强法律规制、提高违法成本、构建信用管理体系,以及改进消费者权益的保护机制,以期在维护市场秩序的同时,提升消费者的法律保护,促进跨境电商行业的健康和可持续发展。Against the backdrop of rapid globalization and the swift advancement of internet technology, cross-border e-commerce has rapidly emerged, offering convenience and opportunities to consumers and merchants. However, it has also given rise to legal issues such as false advertising. Investigating the legal responsibilities and remedies for false advertising in cross-border e-commerce is of significant importance for protecting consumer rights, maintaining market order, and promoting the sustainable development of the industry. By comparing the legal regulations on false advertising across different countries, the field of cross-border e-commerce faces multiple challenges in the remedies for false advertising, including the complexity of legal applicability and the difficulty in protecting consumer rights. To address these issues, a series of measures need to be taken, including but not limited to improving laws and regulations, increasing the intensity of punishment, strengthening merchant credit management, and optimizing the protection mechanism for consumer rights. These measures aim to enhance legal regulation, raise the cost of illegal activities, build a credit management system, and improve the mechanism for protecting consumer rights, with the goal of maintaining market order while enhancing legal protection for consumers and promoting the healthy and sustainable development of the cross-border e-commerce industry.展开更多
文摘在全球化和互联网技术飞速发展的背景下,跨境电商迅速崛起,其为消费者和商家提供便利与机遇的同时,也引发了虚假宣传等法律问题。探讨跨境电商中虚假宣传的法律责任与救济,对保护消费者权益、维护市场秩序以及推动行业的可持续发展具有重要意义。对比各国对虚假广告的法律规制,跨境电商领域在虚假宣传救济方面面临着法律适用的复杂性、消费者权益保护难度大等多重挑战。为解决这些问题,需要采取多种措施,包括但不限于完善相关法律法规、加大惩治力度、强化商家信用管理、优化消费者权益保护等,旨在加强法律规制、提高违法成本、构建信用管理体系,以及改进消费者权益的保护机制,以期在维护市场秩序的同时,提升消费者的法律保护,促进跨境电商行业的健康和可持续发展。Against the backdrop of rapid globalization and the swift advancement of internet technology, cross-border e-commerce has rapidly emerged, offering convenience and opportunities to consumers and merchants. However, it has also given rise to legal issues such as false advertising. Investigating the legal responsibilities and remedies for false advertising in cross-border e-commerce is of significant importance for protecting consumer rights, maintaining market order, and promoting the sustainable development of the industry. By comparing the legal regulations on false advertising across different countries, the field of cross-border e-commerce faces multiple challenges in the remedies for false advertising, including the complexity of legal applicability and the difficulty in protecting consumer rights. To address these issues, a series of measures need to be taken, including but not limited to improving laws and regulations, increasing the intensity of punishment, strengthening merchant credit management, and optimizing the protection mechanism for consumer rights. These measures aim to enhance legal regulation, raise the cost of illegal activities, build a credit management system, and improve the mechanism for protecting consumer rights, with the goal of maintaining market order while enhancing legal protection for consumers and promoting the healthy and sustainable development of the cross-border e-commerce industry.
