The teaching of grammar has received increasing attention in recent language teaching and learning literature. The major argument lies in teaching grammar as product or as process. Teaching grammar as product focuses ...The teaching of grammar has received increasing attention in recent language teaching and learning literature. The major argument lies in teaching grammar as product or as process. Teaching grammar as product focuses on giving learners a clear and explicit framework about the language; while teaching grammar as a process emphasizes the use of language by the learner. This paper gives a brief introduction of teaching grammar as product and as process and points out that language teachers can choose the more appropriate approach of them in the specific context.展开更多
Referring to the questionnaire surveys and literature materials, this paper tries to discuss the causes of high school students＇ English reading barriers and its possible strategies to improve their English reading a...Referring to the questionnaire surveys and literature materials, this paper tries to discuss the causes of high school students＇ English reading barriers and its possible strategies to improve their English reading ability. This paper used a questionnaire survey to collect data with 188 grade one high school students as research subject. The result shows English reading barriers are mainly divided into two parts, language factors and non-language factors. Language factors include vocabulary barriers, grammar barriers, discourse barriers and culture background barriers. Non-language factors mainly include psychological factors, reading habits, reading interest and reading strategies. It is suggested that joint efforts from teachers and students are needed to solve the reading barriers. Teachers should help students increase vocabulary accumulation, strengthen grammar knowledge, develop their discourse comprehension skills and teach culture knowledge in class. Students need to overcome psychological factors, develop good reading habits, do a series of trainings on reading, give immediate feedbacks and sum up reading experiences.展开更多
Culture teaching has to be carried out systematically and specifically. It can not only depend on the teacher＇s occasional input knowledge concerning cultures but demand fundamental changes in educational structures,...Culture teaching has to be carried out systematically and specifically. It can not only depend on the teacher＇s occasional input knowledge concerning cultures but demand fundamental changes in educational structures, philosophies and methoclologies. This paper attempts to build up a conceptual framework guiding the practice of culture-oriented English teaching. The literature review includes three main aspects： aim for strengthening awareness of culture teaching; methodology of culture teaching; culture teaching techniques. The paper also points out that only by combination of language teaching and culture teaching can students reach the purpose of enhancing the intercultural communicative competency.展开更多
incidents of extreme hyperbole and fraud in celebrity advertisements have occurred repeatedly because advertising participants are driven by commercial interests and it is also relevant to the deep social and cultural...incidents of extreme hyperbole and fraud in celebrity advertisements have occurred repeatedly because advertising participants are driven by commercial interests and it is also relevant to the deep social and cultural background. Therefore, great and prolonged efforts should be made to govern celebrity advertising in a multi-pronged way： strengthening legal supervision on the basis of clearly defined false advertising; establishing early warning and punishing systems including pre-qualification system, filing system and banning system; promoting public interest litigation system; increasing consumers＇ media literacy.展开更多
文摘The teaching of grammar has received increasing attention in recent language teaching and learning literature. The major argument lies in teaching grammar as product or as process. Teaching grammar as product focuses on giving learners a clear and explicit framework about the language; while teaching grammar as a process emphasizes the use of language by the learner. This paper gives a brief introduction of teaching grammar as product and as process and points out that language teachers can choose the more appropriate approach of them in the specific context.
文摘Referring to the questionnaire surveys and literature materials, this paper tries to discuss the causes of high school students＇ English reading barriers and its possible strategies to improve their English reading ability. This paper used a questionnaire survey to collect data with 188 grade one high school students as research subject. The result shows English reading barriers are mainly divided into two parts, language factors and non-language factors. Language factors include vocabulary barriers, grammar barriers, discourse barriers and culture background barriers. Non-language factors mainly include psychological factors, reading habits, reading interest and reading strategies. It is suggested that joint efforts from teachers and students are needed to solve the reading barriers. Teachers should help students increase vocabulary accumulation, strengthen grammar knowledge, develop their discourse comprehension skills and teach culture knowledge in class. Students need to overcome psychological factors, develop good reading habits, do a series of trainings on reading, give immediate feedbacks and sum up reading experiences.
文摘Culture teaching has to be carried out systematically and specifically. It can not only depend on the teacher＇s occasional input knowledge concerning cultures but demand fundamental changes in educational structures, philosophies and methoclologies. This paper attempts to build up a conceptual framework guiding the practice of culture-oriented English teaching. The literature review includes three main aspects： aim for strengthening awareness of culture teaching; methodology of culture teaching; culture teaching techniques. The paper also points out that only by combination of language teaching and culture teaching can students reach the purpose of enhancing the intercultural communicative competency.
文摘incidents of extreme hyperbole and fraud in celebrity advertisements have occurred repeatedly because advertising participants are driven by commercial interests and it is also relevant to the deep social and cultural background. Therefore, great and prolonged efforts should be made to govern celebrity advertising in a multi-pronged way： strengthening legal supervision on the basis of clearly defined false advertising; establishing early warning and punishing systems including pre-qualification system, filing system and banning system; promoting public interest litigation system; increasing consumers＇ media literacy.
