基于泛资源整合的泛产品构成与开发研究

随着社会经济的快速发展,对消费者需求的创新与开发成为营销竞争和营销模式构建的决定因素。本文针对消费群体已经形成的多重需求,提出整合泛资源,开发泛产品的观点,其目的是打破传统的资源观和产品观,扩大企业对资源和产品的认识视角,使企业在所能控制资源的基础上,充分挖掘隐性需求开发泛产品,满足顾客的需求,提高企业的竞争力。

基于形状文法的泛族群产品形态设计

为继承消费者对现有产品的意象感知,塑造差异化的产品形态,引入人类学及心理学基本理论,建立泛族群产品的理论模型。提出将目标产品泛化为同族群产品与异族群产品,从中提取能够反映消费者感性需求的形态要素,与目标产品形态融合并应用形状文法进行形态方案推理。探讨了形状文法的理论模型及推理规则,在形态推演过程中引入尺寸及推理次数约束,构建了形态推演算法;研究了泛族群产品的形态设计过程。以电动滑板车的形态设计为例,对其形态进行分解,分析并抽取了同族群及异族群产品形态元素,构建了形状文法推演引擎。通过实验对比,验证了方法的有效性。

真空冷冻干燥葱类泛白问题的研究

近年来,随着云南真空冷冻干燥蔬菜制品,特别是冻干葱类制品的迅速发展,已成为云南发展特色经济的支撑产业。解决真空冷冻干燥过程中葱类产品泛白,有助于提高葱类产品的质量,又能创造社会效益和经济效益。本文研究了德国米葱在冷库冻结的温度、时间、湿度;并且通过实际生产中的观察和总结。确定了德国米葱在冷库冻结最佳条件和在生产过程中需要注意的问题。研究结果表明,德国米葱在冷库冻结的最适冻结温度为-20℃至-25℃,在此温度下维持2h-4h,湿度控制在40.5-45.0%产品干燥后的泛白率均<1.0%。通过生产实际中的观察,理论结合实际,要减少德国米葱产品在真空冷冻干燥过程中的泛白现象,需要解决的问题为两个:一为避免物料冻结不透而造成的在干燥过程中进行自我冻结时产品冻害,二为冻结过度;这还与人员的操作过程,干燥时物料真空度、温度的控制相当密切的关系。

黄太吉煎饼的盈利逻辑

在很多人眼里，煎饼是一个上不了台面的行当，但在北京国贸CBD（中央商务区）有一个只有13个座位、营业面积15平方米的煎饼铺，煎饼果子从早卖到晚，每天门庭若市，一年能实现500万元的流水，被风投估价4000万元人民币，先后被BTV财经、《华盛顿邮报》报道，这就是黄太吉煎饼。

基于价值创新的房地产隐性营销模式

长期以来,标杆管理的思想一直作为企业竞争战略的核心思想,但一种新的思维模式——价值创新,向标杆管理提出了挑战。以培育与创造顾客需求为出发点房地产隐性营销正是价值创新的思想在房地产营销中的应用。本文通过对两种战略思维的比较,总结了价值创新的特点,并详细阐述了基于价值创新的房地产隐性营销模式。

Quantum Chemistry of PAHs Thermal Cracking with Different Hydrogenation Degree

In order to investigate the influence of hydrogenation degree and structural variety on reaction trend of polyaro- matic hydrocarbons (PAHs) in resins and asphaltenes portion of heavy oil, a series of PAHs with different hydrogenation degree were selected as model compounds to simulate their different hydrogenation stage, and the PAHs thermal cracking reaction was simulated based on free radical mechanism by the density functional theory (DFT) to search for reactions'transition state. By comparing the dynamic data obtained from reaction simulation, it is showed that processing difficulty could rise with increasing condensed aromatic ring number, and hydrogenation could promote ring cleavage reaction, but excessive hydrogenation would decrease the oil conversion rate to reduce light-end products. In conclusion, proper hydrogenation was quite critical in promoting light-end products conversion efficiency and saving the processing cost as well. Operational instructions were given based on both PAHs hydrogenation performance and conclusions were drawn up from reaction simulation results.

The Research on the negative impact of the efficiency of the generalization performance in privatization of public utilities

Since the last century, China has carried out the reform of public utilities in the ninety time, and has achieved many positive results. The quality and efficiency of public goods supply is greatly improved. The government has changed the role of producer and provider from the past to the role of provider and regulator, which effectively promoted the development of the privatization of public utilities. However, in the achievements there has also been some problems, such as too much emphasis on efficiency to the neglect of social justice and the government＇s public responsibility ＂efficiency generalization＂ problem that requires our attention.

Reaction of C2HCl2＋O2： Combined TR-FTIR Spectroscopy and Electronic Structure

The product channels and mechanisms of the C2HC12＋O2 reaction are investigated by step-scan time-resolved Fourier transform infrared emission spectroscopy and the G3MP2// B3LYP/6-311G（d,p） level of electronic structure calculations. Vibrationally excited products of HCI, CO, and CO2 are observed in the IR emission spectra and the product vibrational state distribution are determined which shows that HCI and CO are vibrationally excited with the nascent average vibrational energy estimated to be 59.8 and 51.8 kJ/mol respectively. In combination with the G3MP2//B3LYP/6-311G（d,p） calculations, the reaction mechanisms have been characterized and the energetically favorable reaction pathways have been suggested.

创意型企业产品特征及其生产决策研究

本文讨论了精神产品的特点,界定了准精神产品、泛精神产品和创意型企业的概念,分析了精神产品的价值形成过程及其与物质产品价值形成的差异。文章指出创意型企业的人力成本、宣传成本和研发成本在总成本中占的比例都较高,并讨论了它在生产可能性曲线、供给曲线和生产决策等方面特殊的特点和规律。