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基于传播视角的旅游广告语效果研究 被引量:6
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作者 黄翔 唐楠 成曦 《湖北民族学院学报(哲学社会科学版)》 2007年第6期106-109,共4页
旅游产品的无形性、生产效用的不可储存性和整体不可转移性,使潜在的旅游消费者相对更多地依赖于旅游广告。语言文字是旅游信息资源的主要载体,旅游广告语(slogan)承担了直接而迅速地诱发旅游者作出瞬时性的旅游决定的责任,是有效地帮... 旅游产品的无形性、生产效用的不可储存性和整体不可转移性,使潜在的旅游消费者相对更多地依赖于旅游广告。语言文字是旅游信息资源的主要载体,旅游广告语(slogan)承担了直接而迅速地诱发旅游者作出瞬时性的旅游决定的责任,是有效地帮助潜在旅游者实施旅游行为的标识。客观科学地对旅游广告语的传播效果进行评价是有效投放旅游广告的基础。 展开更多
关键词 旅游广告 传播效果 测定评价体系
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基于传播视角的旅游摄影效果研究 被引量:2
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作者 王凡华 《新闻界》 CSSCI 北大核心 2011年第2期132-134,共3页
当前,旅游摄影已成为旅游促销最基本、最主要的手段之一。本文基于传播视角来探讨旅游摄影的作用机理、传播过程和测定体系,力求为旅游摄影在实际工作中传播致效有所借鉴。
关键词 旅游摄影 传播效果 测定评价体系
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必须重视研究运动卫生科学问题
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作者 张振涛 杨士宝 《南京人口管理干部学院学报》 2003年第4期63-64,共2页
1995年发布的《全民健身计划纲要》 ,明确了我国体育的基本宗旨或根本任务是增强国民身体素质 ,同时促进竞技体育提高与发展。因此 ,运动卫生科学应当围绕体育未来发展的总目标 ,对如何提高国民身体素质进行系统的更为深入的研究 ,从理... 1995年发布的《全民健身计划纲要》 ,明确了我国体育的基本宗旨或根本任务是增强国民身体素质 ,同时促进竞技体育提高与发展。因此 ,运动卫生科学应当围绕体育未来发展的总目标 ,对如何提高国民身体素质进行系统的更为深入的研究 ,从理论与实践上为推行“全民健身计划”提供参考与指导性意见。 展开更多
关键词 运动卫生科学 全民体质 测定评价体系 运动处方 体育教学 全民健身计划
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Evaluation of the accuracy and efficiency of the in-vivo dosimetry systems for routine cancer patient dose verification
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作者 Ahmed Shawky Shawata Tarek El Nimr +1 位作者 Reda Ahmed Morsy Khaled M. Elshahat 《The Chinese-German Journal of Clinical Oncology》 CAS 2013年第7期343-349,共7页
Objective: This study aimed to evaluate of the accuracy and efficiency of the in-vivo dosimetry systems for routine cancer patient dose verification. Methods: In vivo dosimetry, using diodes and thermoluminescent do... Objective: This study aimed to evaluate of the accuracy and efficiency of the in-vivo dosimetry systems for routine cancer patient dose verification. Methods: In vivo dosimetry, using diodes and thermoluminescent dosimeters (TLD) is performed in many radiotherapy departments to verify the dose delivered during treatment. A total of 40 TLD divided into two batches (one of 20 and other of 20 TLD) were used. Different doses of Co6~ beam were delivered to the TLD chips at different depths. Diodes were irradiated at different depths in a (30 x 30 x 30) cm3 water slab phantom with various conditions of Field sizes, monitor units and SSDs. Results: The limitation of the in-vivo dosimetry technique is that dose can only be in system readout difficulty and type of readout (TLD system and diode) as the patient dose is directly measured. Several authors have investigated the measurements was 1.3%, with a standard deviation of 2.6%. Results were normally distributed around a mean as -0.39 and 0.34 respectively. After the evaluation of in vivo dosimetry brain case as an example, the mean doses for both eyes were 1.8%, with a standard deviation of 2.7%. These results are similar to studies conducted with diodes and TLD's. Conclusion: The diode is superior to TLD, since the diode measurements can be obtained on line and allows an immediate check. Other advantages of diodes include high sensitivity, good spatial resolution, and small size, simplicity of used. 展开更多
关键词 In vivo dosimetry uncertainty in experimental measurements calibration TLD dosimetry semi-conductor (di-ode) dosimetry
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