From the five-force model application in enterprises, this paper analyzes the five-force model in the development of cruise industry in shanghai which is based on the background of supply-side structural reform. As a ...From the five-force model application in enterprises, this paper analyzes the five-force model in the development of cruise industry in shanghai which is based on the background of supply-side structural reform. As a result, getting the answer of the cruise industry of corresponding relationship with the access capability of potential competitors, the bargaining capability of suppliers and buyers, the replacing capability of substitutes, industry competitors existing competition ability. From these relations, it summarizes the cruise industry core competitive advantages, such as high quality service, high differentiation of user experience and so on. At last, through the corresponding analyze of the strategy, providing useful advice for the sustainable development of cruise industry.展开更多
The central characteristic of cruise industry is providing modernized service, which has gradually become the high level with the fastest developing speed and enormous growing potentiality in the intemational travelin...The central characteristic of cruise industry is providing modernized service, which has gradually become the high level with the fastest developing speed and enormous growing potentiality in the intemational traveling market in recent years. However, the development of cruise in China is in its starting stage, though it is already mature in foreign market, having some problems like immature development pattern and prominence of structural unbalance on supply and demand of cruise travelling. This paper studies the driving mechanism, developmental pattern and achievement path of developing Shanghai cruise traveling in order to attract cruise customers from home and abroad and build high-end, luxury, high-quality and able to provide better experience for customers cruise services based on cruise resource on in Shanghai.展开更多
文摘From the five-force model application in enterprises, this paper analyzes the five-force model in the development of cruise industry in shanghai which is based on the background of supply-side structural reform. As a result, getting the answer of the cruise industry of corresponding relationship with the access capability of potential competitors, the bargaining capability of suppliers and buyers, the replacing capability of substitutes, industry competitors existing competition ability. From these relations, it summarizes the cruise industry core competitive advantages, such as high quality service, high differentiation of user experience and so on. At last, through the corresponding analyze of the strategy, providing useful advice for the sustainable development of cruise industry.
文摘The central characteristic of cruise industry is providing modernized service, which has gradually become the high level with the fastest developing speed and enormous growing potentiality in the intemational traveling market in recent years. However, the development of cruise in China is in its starting stage, though it is already mature in foreign market, having some problems like immature development pattern and prominence of structural unbalance on supply and demand of cruise travelling. This paper studies the driving mechanism, developmental pattern and achievement path of developing Shanghai cruise traveling in order to attract cruise customers from home and abroad and build high-end, luxury, high-quality and able to provide better experience for customers cruise services based on cruise resource on in Shanghai.
