Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing...Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing methods changes, the role of posters has been contained in all sorts of marketing ideas, an also posters play a very important role in marketing ideas. Along with the progress of the times, the forms and contents of posters are in constant changes. In this paper, the application of traditional culture elements to poster design is mainly discussed.展开更多
As the core of the Yangtze River Delta cultural and creative industrial cluster, Shanghai regards the development of cultural and creative industrial clusters as an important measure for promoting a new round of econo...As the core of the Yangtze River Delta cultural and creative industrial cluster, Shanghai regards the development of cultural and creative industrial clusters as an important measure for promoting a new round of economic development and building advanced culture. With its long-standing cultural heritage and forward-looking development vision, Shanghai has created a lot of cultural and creative parks. At present, these industrial clusters have begun to take shape, forming a certain concentration of creative design. In this investigation, we focused on the investigation of the creative industrial park in the Pudong New Area. We found several typical cases of good development in Beijing, Hangzhou and other old districts in Pudong New Area. Through these successful and typical investigations, we will gain effective experience in property fights protection, institutional design, government supervision, service enhancement, etc., in addition to providing advice on intellectual property rights for the three-in-one bureaus that are exploring ways of working, and also related to The management department provided suggestions from other relevant parties and worked together to contribute to the creation of the Shanghai ＂International Creative Industry Center＂ program.展开更多
文摘Along with the continuous development of the society, there are increasingly more marketing tools, but the role of posters in advertisement should be never ignored in any marketing methods. Regardless of all marketing methods changes, the role of posters has been contained in all sorts of marketing ideas, an also posters play a very important role in marketing ideas. Along with the progress of the times, the forms and contents of posters are in constant changes. In this paper, the application of traditional culture elements to poster design is mainly discussed.
基金This research was financially supported by the National Natural Science Foundation of China （Grant NO. 00000000） and the Fundamental Research Funds for Central University （Grant NO.TD2010-2）.
文摘As the core of the Yangtze River Delta cultural and creative industrial cluster, Shanghai regards the development of cultural and creative industrial clusters as an important measure for promoting a new round of economic development and building advanced culture. With its long-standing cultural heritage and forward-looking development vision, Shanghai has created a lot of cultural and creative parks. At present, these industrial clusters have begun to take shape, forming a certain concentration of creative design. In this investigation, we focused on the investigation of the creative industrial park in the Pudong New Area. We found several typical cases of good development in Beijing, Hangzhou and other old districts in Pudong New Area. Through these successful and typical investigations, we will gain effective experience in property fights protection, institutional design, government supervision, service enhancement, etc., in addition to providing advice on intellectual property rights for the three-in-one bureaus that are exploring ways of working, and also related to The management department provided suggestions from other relevant parties and worked together to contribute to the creation of the Shanghai ＂International Creative Industry Center＂ program.
