增加商业服务附加值提高顾客满意度

为了应对激烈商业竞争与适应买方市场需求变化以及顾客需求偏好改变的现实需要,增加商业服务附加值提高顾客满意度已成为商家的必然选择。本文探讨了服务附加值、顾客满意度的基本内涵以及商家增加服务附加值提高顾客满意度的必要性,之后着重论述了商家增加服务附加值提高顾客满意度的对策举措。

Building Trust in the Infrastructure for Electronic Commerce between the Consumer-to-Consumer in Developing Countries

In this paper, the authors proposed a model, to build trust in the infrastructure between the Consumer-to-Consumer （C2C） and some proposals, to increase the trust in building the infrastructure for electronic commerce between consumers C2C through a comparison of previous studies, which have been applied in many countries like America, China, France, Korea, and Philippines. In their work the authors focused on the relation between consumers C2C which is more successful than the Business-to-Consumer （B2C）, Business-to-Business （B2B）, and is more systems suitable for developing countries and have been applied in China.