This study aims at investigating the consumption values of Hong Kong people on necktie. Based on the Sheth-Newman-Gross Model of consumption values on consumers’ choice decision as conceptual framework, results from ...This study aims at investigating the consumption values of Hong Kong people on necktie. Based on the Sheth-Newman-Gross Model of consumption values on consumers’ choice decision as conceptual framework, results from the focus group interview, a questionnaire was designed and adopted for conducting the survey. Data collected from 245 respondents were analysed using the Factor Analysis to review the important elements of consumers’ decision of purchasing tie products. Implications on the results on the Functional value were reviewed and discussed in details. Interesting elements such as fabric hand-feel were also identified as influential associated in Hong Kong consumers’ selection of necktie. Since, both fibre content and fabric handle were also found as major selection criteria for fabric materials, the study was focused on the analysis of functional value of the product and further extended to study the handle preference for Hong Kong customers, in which a subjective handle assessment of a wide range of tie fabrics being newly developed and introduced in the market was conducted and objective fabric physical and mechanical properties were measured. Important fabric handle attributes that influence the consumers’ preference on tie fabrics were identified and their objective translation by fabric physical and mechanical properties were also obtained. The investigation provides decision support to necktie manufacturers and retailers through scientific and quantitative recommendations for product development of tie products and material selection.展开更多
Human has different stages in their life as from babyhood to adult. The healthy and balanced diet preferences of people play an important role in each human life parts. Especially milk and dairy products are necessary...Human has different stages in their life as from babyhood to adult. The healthy and balanced diet preferences of people play an important role in each human life parts. Especially milk and dairy products are necessary for human health because of their nutrition value and body functions. One of the parts of people life is university life. Starting university is a turning point in terms of eating habits, since food choices responsibility of university students increases in this period. According to the researches, increasing availability of fast foods, changes in living arrangements, life experiences, expectations, preferences and beliefs related with food selections are most common reasons regarding dietary choices in this young adults group. University students had drinking milk habits in primary school but most of them lose their habits during university life. The students＇ first preferences were cheese and then yogurt and finally milk. A very little part of university students consume milk and dairy products regularly. The consumption habits and milk and dairy product catering of university students were examined. The consumption preferences of milk and dairy products of the students in different Universities are reviewed in this review.展开更多
. In this paper, the main driving factors affecting the customer loyalty of a third party mobile payment service were chosen by combining with the actual situation of the third party mobile payment service and custome.... In this paper, the main driving factors affecting the customer loyalty of a third party mobile payment service were chosen by combining with the actual situation of the third party mobile payment service and customer spending habits in China. The assumed relations between all affecting factors and the customer loyalty of a third party mobile payment platform were proposed, and a model for studying customer loyalty was established and also a conclusion was made through the questionnaire survey analysis data. Finally, suggestions on improving the loyalty of the customers of a third party mobile payment platform are presented.展开更多
Form consumer learning perspective, a theoretical analysis of the structure of brand knowledge is gave. Product concepts will be transformed into knowledge nodes, association links and affective response which are sto...Form consumer learning perspective, a theoretical analysis of the structure of brand knowledge is gave. Product concepts will be transformed into knowledge nodes, association links and affective response which are stored in consumer memory. Consumer brand knowledge is composed of brand awareness, brand image and brand attitude. Data are collected from questionnaire. The structure of brand knowledge is confirmed by exploratory factor analysis. Form a binary logistic regression analysis of brand knowledge and consumer purchase behavior, it found that brand attitude is the main factor to predict and explain the purchase behavior based on product concepts.展开更多
The excessive influence of human activity has highlighted the dilemma between maintaining a stable ecosystem while satisfying consumer demands for food.Kazakhstan has ecological problems caused by the conflict between...The excessive influence of human activity has highlighted the dilemma between maintaining a stable ecosystem while satisfying consumer demands for food.Kazakhstan has ecological problems caused by the conflict between humans and the land,grasslands and raising livestock.Therefore,this study of the food consumption modes in Kazakhstan aims to improve the sustainability of food consumption while maintaining the integrity of the ecosystem.Based on the data of food consumption in Kazakhstan in 2012 and 2016,and through the delineation of consumption modes and the analysis of their changes,this study found three very different food consumption modes in Kazakhstan-one dominated by milk and cereals;one by milk,cereals and meat;and one by milk,cereals,meat,vegetables and fruit.These three modes were distributed separately in the northern,central and southern regions of Kazakhstan,respectively.It is worth noting that food consumption in Kazakhstan is developing into a pattern of milk,cereals and meat.Confronted with the different food consumption modes and their tendencies toward variations,the basic theories of food production need to be revised,and the exchange of information and cooperation between the different regions of Kazakhstan and relevant interests abroad should be encouraged in order to increase the well-being of local consumers.展开更多
文摘This study aims at investigating the consumption values of Hong Kong people on necktie. Based on the Sheth-Newman-Gross Model of consumption values on consumers’ choice decision as conceptual framework, results from the focus group interview, a questionnaire was designed and adopted for conducting the survey. Data collected from 245 respondents were analysed using the Factor Analysis to review the important elements of consumers’ decision of purchasing tie products. Implications on the results on the Functional value were reviewed and discussed in details. Interesting elements such as fabric hand-feel were also identified as influential associated in Hong Kong consumers’ selection of necktie. Since, both fibre content and fabric handle were also found as major selection criteria for fabric materials, the study was focused on the analysis of functional value of the product and further extended to study the handle preference for Hong Kong customers, in which a subjective handle assessment of a wide range of tie fabrics being newly developed and introduced in the market was conducted and objective fabric physical and mechanical properties were measured. Important fabric handle attributes that influence the consumers’ preference on tie fabrics were identified and their objective translation by fabric physical and mechanical properties were also obtained. The investigation provides decision support to necktie manufacturers and retailers through scientific and quantitative recommendations for product development of tie products and material selection.
文摘Human has different stages in their life as from babyhood to adult. The healthy and balanced diet preferences of people play an important role in each human life parts. Especially milk and dairy products are necessary for human health because of their nutrition value and body functions. One of the parts of people life is university life. Starting university is a turning point in terms of eating habits, since food choices responsibility of university students increases in this period. According to the researches, increasing availability of fast foods, changes in living arrangements, life experiences, expectations, preferences and beliefs related with food selections are most common reasons regarding dietary choices in this young adults group. University students had drinking milk habits in primary school but most of them lose their habits during university life. The students＇ first preferences were cheese and then yogurt and finally milk. A very little part of university students consume milk and dairy products regularly. The consumption habits and milk and dairy product catering of university students were examined. The consumption preferences of milk and dairy products of the students in different Universities are reviewed in this review.
文摘. In this paper, the main driving factors affecting the customer loyalty of a third party mobile payment service were chosen by combining with the actual situation of the third party mobile payment service and customer spending habits in China. The assumed relations between all affecting factors and the customer loyalty of a third party mobile payment platform were proposed, and a model for studying customer loyalty was established and also a conclusion was made through the questionnaire survey analysis data. Finally, suggestions on improving the loyalty of the customers of a third party mobile payment platform are presented.
基金Acknowledgement Fund： the National Natural Science Foundation of China （No. 71172042）. Wuhan University of Technology Innovation Fund （No. 2012-IB-092）.
文摘Form consumer learning perspective, a theoretical analysis of the structure of brand knowledge is gave. Product concepts will be transformed into knowledge nodes, association links and affective response which are stored in consumer memory. Consumer brand knowledge is composed of brand awareness, brand image and brand attitude. Data are collected from questionnaire. The structure of brand knowledge is confirmed by exploratory factor analysis. Form a binary logistic regression analysis of brand knowledge and consumer purchase behavior, it found that brand attitude is the main factor to predict and explain the purchase behavior based on product concepts.
基金The Strategic Priority Research Program of the Chinese Academy of Sciences(XDA20010202)The National Key Research and Development Program of China(2016YFC0503700)
文摘The excessive influence of human activity has highlighted the dilemma between maintaining a stable ecosystem while satisfying consumer demands for food.Kazakhstan has ecological problems caused by the conflict between humans and the land,grasslands and raising livestock.Therefore,this study of the food consumption modes in Kazakhstan aims to improve the sustainability of food consumption while maintaining the integrity of the ecosystem.Based on the data of food consumption in Kazakhstan in 2012 and 2016,and through the delineation of consumption modes and the analysis of their changes,this study found three very different food consumption modes in Kazakhstan-one dominated by milk and cereals;one by milk,cereals and meat;and one by milk,cereals,meat,vegetables and fruit.These three modes were distributed separately in the northern,central and southern regions of Kazakhstan,respectively.It is worth noting that food consumption in Kazakhstan is developing into a pattern of milk,cereals and meat.Confronted with the different food consumption modes and their tendencies toward variations,the basic theories of food production need to be revised,and the exchange of information and cooperation between the different regions of Kazakhstan and relevant interests abroad should be encouraged in order to increase the well-being of local consumers.
