From the Definition of the Consumers' Expectations to the Instrumental Validation: How to Objectivize Perceptions in Conception Products ?

In answer to the important technological deployment, consumers express a need of physical reassuring and tangible contact. The perceived quality exceeds the role of brand image’s vector by perceptions’ differentiation to constitute an irrational link between objective characteristics (power engine, resistance) and subjective perceptions (facilitated hand grip, hardness of a steering wheel). The emotional expectations’ controls turn out many fields. It supposed to know and understand the perceptions of its customers. Its feelings must be objectively identified and quantified to be reproduced. The touch is the most solicited sense after the sight during the exploration of a product but it still undertaken in account. After an explication of sensory data’s integration to products’ conception, we resume different techniques to objectivize perceptions and how to link them to consumers’ preference. Then we present a new philosophy Touch design, which attest that the characterisation of the tactile feeling transmitted by a product is an important challenge. At least, we insist on the necessary coordination between design and technical engineering leading to the development of sensory communication tools and sensory-instrumental correlations.

Consumer Purchase Behavior based on product concept learning

Form consumer learning perspective, a theoretical analysis of the structure of brand knowledge is gave. Product concepts will be transformed into knowledge nodes, association links and affective response which are stored in consumer memory. Consumer brand knowledge is composed of brand awareness, brand image and brand attitude. Data are collected from questionnaire. The structure of brand knowledge is confirmed by exploratory factor analysis. Form a binary logistic regression analysis of brand knowledge and consumer purchase behavior, it found that brand attitude is the main factor to predict and explain the purchase behavior based on product concepts.

The Brand ＂Made in China＂ as a Part of the Growth of the China＇s Competitive Advantage

In the eyes of consumers, each product has some kind of origin （its country, region, and continent）. The image of the place of origin influences the assessment of products and brands （brand image） they come from. Traditionally, consumers extrapolate the characteristics of the country and its inhabitants on the characteristics of the product. Chinese products are very common and they can be purchased almost anywhere. The consumer does not have to take any special efforts to acquire products ＂made in China＂. Many of these products do not have specific characteristics that allow them to be considered as the unique. Products, whose names indicate the place of origin, are witnessing an increasing popularity. In the case of products ＂made in China＂, the matter is different. Often, consumers do not admit that they purchase goods produced in China. Research on consumer behaviour in the market of chines products, conducted among Polish citizens, indicated that these products are readily bought. This article presents the results of the research on consumers＇ attitudes towards regional ＂made in China＂ which was conducted in April 2015 among Polish citizens. Furthermore, the article will include the comparison of attitudes towards Chinese products between consumers from Poland and other European countries.

Discussion on the Expression of emotional appeal of consumer in Food Packaging Design

As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer＇s emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy.

ABACUS

Sustainable Growth;, FIXED ASSETS 01-11, 2004;FOREIGN TRADE 01-11,2004;Chinese Among the World's Top Five Fast Food