This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstl...This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.展开更多
In the first quarter,China’s retail sales of consumer goods totaled 8.58 trillion yuan（$1.25tril ion）,up by 10 percent over a year ago,according to the National Bureau of Statistics（NBS）on April 17.During this pe...In the first quarter,China’s retail sales of consumer goods totaled 8.58 trillion yuan（$1.25tril ion）,up by 10 percent over a year ago,according to the National Bureau of Statistics（NBS）on April 17.During this period,consumption contributed 77.2 percent to China’s economic growth.Days before the NBS figures were released,展开更多
文摘This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.
文摘In the first quarter,China’s retail sales of consumer goods totaled 8.58 trillion yuan（$1.25tril ion）,up by 10 percent over a year ago,according to the National Bureau of Statistics（NBS）on April 17.During this period,consumption contributed 77.2 percent to China’s economic growth.Days before the NBS figures were released,
