Inspired by consumerism in postmodern consuming society,people's consumption is not the value of products and service,but their symbolic fuction.Consumerism,formed in the western capitalist,has been constantly sti...Inspired by consumerism in postmodern consuming society,people's consumption is not the value of products and service,but their symbolic fuction.Consumerism,formed in the western capitalist,has been constantly stimulating people's strong desire to consume as a concept of value and way of life,through the mass media.As a significant and special Youth group,young undergraduate has played a key role in stimulating consumption,especially for those undergraduate fans.As an important phenomenon of Youth Subculture,their idolatry has greatly influenced their ideology and behavior toward consumption,such as idolatry brand consumption and individual consumption.As a new generation,those college students consume rather than survival conditions.More and more are paying attention to behave self-value.They desire a new consumption image and wish to show self identity.展开更多
Past research examining the content of media programming has demonstrated that women in the media tend to have to conform to certain beauty and body standards in order to succeed. Because this thin ideal is so weU-doc...Past research examining the content of media programming has demonstrated that women in the media tend to have to conform to certain beauty and body standards in order to succeed. Because this thin ideal is so weU-documented, there has been an interest in examining the effects of those portrayals on media consumers. Results from experimental studies suggest that the media can play an important role in causing body dissatisfaction among women. This research looks to build upon prior studies by exploring the role of familiarity with the mediated image in causing body dissatisfaction. Results suggest that in line with prior research, unfamiliar images of skinny women and moderately overweight women influenced women so that they felt worse about themselves. A similar result was obtained with familiar images of skinny celebrities. Familiar images of overweight celebrities, though, did not cause body dissatisfaction. Implications from these results are discussed.展开更多
One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or...One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty展开更多
文摘Inspired by consumerism in postmodern consuming society,people's consumption is not the value of products and service,but their symbolic fuction.Consumerism,formed in the western capitalist,has been constantly stimulating people's strong desire to consume as a concept of value and way of life,through the mass media.As a significant and special Youth group,young undergraduate has played a key role in stimulating consumption,especially for those undergraduate fans.As an important phenomenon of Youth Subculture,their idolatry has greatly influenced their ideology and behavior toward consumption,such as idolatry brand consumption and individual consumption.As a new generation,those college students consume rather than survival conditions.More and more are paying attention to behave self-value.They desire a new consumption image and wish to show self identity.
文摘Past research examining the content of media programming has demonstrated that women in the media tend to have to conform to certain beauty and body standards in order to succeed. Because this thin ideal is so weU-documented, there has been an interest in examining the effects of those portrayals on media consumers. Results from experimental studies suggest that the media can play an important role in causing body dissatisfaction among women. This research looks to build upon prior studies by exploring the role of familiarity with the mediated image in causing body dissatisfaction. Results suggest that in line with prior research, unfamiliar images of skinny women and moderately overweight women influenced women so that they felt worse about themselves. A similar result was obtained with familiar images of skinny celebrities. Familiar images of overweight celebrities, though, did not cause body dissatisfaction. Implications from these results are discussed.
文摘One of the most valuable assets a company has is/are the brand name（s） associated its products or services Branding can act as a springboard for advertising and planning advertising campaigns around single brands or a family of brands. Many companies are organized around brands or brand groups. Companies like Proctor and Gamble allow the brand to represent the product and do not associate the corporate name with their various brands and product lines. Branding is a powerful business tool. A number of dimensions of branding are discussed in this paper. General reference is made to brand identity, brand identity traps, the value of brands, and brand loyalty. The paper then discusses the influence of brand loyalty on consumer behavior, the importance of global brands, and country of origin effects. Lastly the paper discusses elements of customer loyalty
