浅谈如何建立由消费数据驱动的品牌培育模式

本文分析了"总量控制、稍紧平衡,增速合理、贵在持续"调控方针指导下和行业高质量发展背景下,企业销售形势一片大好背后潜藏的三大困局,提出建立由消费数据驱动的品牌培育模式应对困局,并从三个方面阐述了其必要性,最后以实现品牌与消费需求精准匹配为主线,围绕消费环节中三个关键词——买什么、在哪里买、以什么价格买,从建立品牌格局优化模型、零售客户订单智能推送模型和零售价格可视化监测模型三个方面,提出了建立消费数据驱动的品牌培育模式的设想。

Study on the Factors Driving the Loyalty of the Customers of a Third Party Mobile Payment Platform

. In this paper, the main driving factors affecting the customer loyalty of a third party mobile payment service were chosen by combining with the actual situation of the third party mobile payment service and customer spending habits in China. The assumed relations between all affecting factors and the customer loyalty of a third party mobile payment platform were proposed, and a model for studying customer loyalty was established and also a conclusion was made through the questionnaire survey analysis data. Finally, suggestions on improving the loyalty of the customers of a third party mobile payment platform are presented.