Consumption is an active process that engages the social world for individuals to make use of certain products. For many, the living room is the locus of product use, social activities, cultural values, and the person...Consumption is an active process that engages the social world for individuals to make use of certain products. For many, the living room is the locus of product use, social activities, cultural values, and the personal narrative of the people who live in it. Consumers engage with their furniture in order for it to function effectively for them： It is thus used to furnish both the home and the self as well. Creating a certain living space with a particular use of furniture and interior decoration is the precise way in which the resident forms its arrangements, and builds a relationship with the surrounding objects in that living space. This activity, I argue, positions the residents in the process of presenting their personality characteristics and cultural identity. The Ethnographic approach is most appropriate methodology for research into such a personal area： the living room within the domestic environment. The topic of this research falls between different fields of studies including consumerism and media. This research reviews the influence of advertising in magazines and furniture shops on the meaning of living space design and how that encourages higher levels of consumption.展开更多
This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Recept...This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Reception Studies and Ergology. It is a theoretical and empirical approach, whose developments have been used by the Communication and Work Research Group of Communications and Arts School--University of SAo Paulo, Brazil. The reception from the world of work shows how changes in the labor act concretely in daily life subjectively and how they manifest in the sphere of cultural consumption. The research shows how, from the reception, the journalists reveal from which place they talk about the world, the society, and their own work. The reception is revealed as the moment par excellence ＂to talk about work＂. When talking about the other＇s work, the journalists are confronted with their own work and reveal, in their discourse, values and dramas of real activity of communication and work.展开更多
文摘Consumption is an active process that engages the social world for individuals to make use of certain products. For many, the living room is the locus of product use, social activities, cultural values, and the personal narrative of the people who live in it. Consumers engage with their furniture in order for it to function effectively for them： It is thus used to furnish both the home and the self as well. Creating a certain living space with a particular use of furniture and interior decoration is the precise way in which the resident forms its arrangements, and builds a relationship with the surrounding objects in that living space. This activity, I argue, positions the residents in the process of presenting their personality characteristics and cultural identity. The Ethnographic approach is most appropriate methodology for research into such a personal area： the living room within the domestic environment. The topic of this research falls between different fields of studies including consumerism and media. This research reviews the influence of advertising in magazines and furniture shops on the meaning of living space design and how that encourages higher levels of consumption.
文摘This article presents the results of empirical research with freelance journalists from the city of Sao Paulo, involving quantitative and qualitative research methods and the theoretical-methodological from the Reception Studies and Ergology. It is a theoretical and empirical approach, whose developments have been used by the Communication and Work Research Group of Communications and Arts School--University of SAo Paulo, Brazil. The reception from the world of work shows how changes in the labor act concretely in daily life subjectively and how they manifest in the sphere of cultural consumption. The research shows how, from the reception, the journalists reveal from which place they talk about the world, the society, and their own work. The reception is revealed as the moment par excellence ＂to talk about work＂. When talking about the other＇s work, the journalists are confronted with their own work and reveal, in their discourse, values and dramas of real activity of communication and work.
