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从中英文商标名称看消费群体心理 被引量:1
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作者 蓝振华 谢敏 《科技信息》 2009年第32期I0128-I0129,共2页
商标名称是商品的重要标志之一,其主要作用是宣传产品,刺激消费,提高品牌的知名度,给企业带来良好的经济效益。个性鲜明的商标名能令人过目不忘,同时也反映出不同消费群体心理。因此,本文将从中英文商标名分析其反映的不同年龄、性别、... 商标名称是商品的重要标志之一,其主要作用是宣传产品,刺激消费,提高品牌的知名度,给企业带来良好的经济效益。个性鲜明的商标名能令人过目不忘,同时也反映出不同消费群体心理。因此,本文将从中英文商标名分析其反映的不同年龄、性别、社会阶层、民族消费群体心理。 展开更多
关键词 商标名称 消费群体心理
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从企业商品翻译看不同企业的文化 被引量:1
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作者 肖健 《北方经济》 2012年第10期52-53,共2页
企业文化往往通过企业商品得以反应,高附加值、高竞争力的企业商品是提升企业文化内涵的原动力。展现特有民族风格,迎合本土传统文化,适当文化移情,满足消费者心理需求是企业商品翻译需要注意的重要方面。良好的翻译能给消费者带来深远... 企业文化往往通过企业商品得以反应,高附加值、高竞争力的企业商品是提升企业文化内涵的原动力。展现特有民族风格,迎合本土传统文化,适当文化移情,满足消费者心理需求是企业商品翻译需要注意的重要方面。良好的翻译能给消费者带来深远的联想,不仅体现了企业的良好形象,更传达了企业的文化内涵。 展开更多
关键词 企业文化企业 商品翻译 企业内涵 商品策划 消费群体心理
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以卓然玄色诠释至臻纯粹--劳斯莱斯BLACK BADGE古思特全球发布
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作者 徐飞 《世界汽车》 2021年第11期10-17,共8页
"一直以来,劳斯莱斯汽车深知客户所想。正因为劳斯莱斯汽车与劳斯莱斯车主所保持的紧密沟通,品牌决策制定者们进而能极其准确地把握超豪华产品消费者的心理诉求,包括他们的美学偏好、对于至臻生活方式的不懈追求,以及与时俱进的品... "一直以来,劳斯莱斯汽车深知客户所想。正因为劳斯莱斯汽车与劳斯莱斯车主所保持的紧密沟通,品牌决策制定者们进而能极其准确地把握超豪华产品消费者的心理诉求,包括他们的美学偏好、对于至臻生活方式的不懈追求,以及与时俱进的品味风格。基于对消费群体心理诉求的深刻感悟,劳斯莱斯得以推出精准满足客户需求的车型。Black Badge系列正是一个完美的代表作品。" 展开更多
关键词 劳斯莱斯 消费群体心理 品牌决策
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Origin of Qipao Fashion in Early Republic Period
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作者 卞向阳 《Journal of Donghua University(English Edition)》 EI CAS 2003年第4期21-26,共6页
The goal of this research is to analyze and discuss the origin of Qipao as women's fashionable wear in the early Republic Period (1911-1949).The origin of Qipao fashion will be discussed in three aspects:1) discus... The goal of this research is to analyze and discuss the origin of Qipao as women's fashionable wear in the early Republic Period (1911-1949).The origin of Qipao fashion will be discussed in three aspects:1) discussion of the original time,place and consumer group of Qipao fashion;2) analysis of initial style and wear combination of Qipao,3) deduction of the origin of the name Qipao.Besides,the analysis will also be given about Qipao's aesthetic characters,its production,consumption guarantee as well as its social backgrounds.The research will be made on the basis of the principles and methods of history,social psychology of clothing and design,and will use many materials especially historical writings and publications to give a more detailed discussion.Here are some tentative conclusions. Firstly, Qipao as a kind of one-piece dress was not inherited directly from the robe of Banner Style. It was a new fashion in the 1920s, which combined the elements of long vest called Qipao Majia, Wenming Xin Zhuang and the Western dress. Secondly, the Shanghai female students were the pioneering group wearing Qipao in 1925. Thirdly, the gradual acceptance of Qipao was mainly due to its aesthetic characters, production, consumption as well as social backgrounds at that time. And it was the kind of daily wear of many Chinese women after 1927. Fourthly, since Qipao represents the special clothing which integrated Chinese traditional style and the Western fashion in the early Republic Period, Qipao is advised to be taken as a special term to take the place of the previous ones like Mandarin Dress, Chipau and Cheongsam and so on. 展开更多
关键词 FASHION Qipao dress mode Banner Style history of costume Early Republic Period
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