With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and ch...With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process(AHP).The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.展开更多
The objective of this paper is to analyze consumers' perceptions about risk and quality attributes of food consumption; and to evaluate the incidence of these factors when buying organic products in the Argentinean d...The objective of this paper is to analyze consumers' perceptions about risk and quality attributes of food consumption; and to evaluate the incidence of these factors when buying organic products in the Argentinean domestic market. Data derives from a food consumption survey on organic and non-organic consumers conducted in Buenos Aires City, Argentina, in April 2005.The Lancaster model (1966) provided the theoretical basis. The results yielded by the estimated logistic model suggest that consumers with higher educational level, who eat healthy food, and consider food control organisms as "inefficient" are more likely to buy organic products. A high percentage of consumers read and trust label information in Argentina. This has interesting policy implications to promote differentiated and high value products, and to reduce information asymmetries.展开更多
With the concern for environmental quality and food safety, organic food products are becoming more important in the global market. In recent years the organic food industry has been expanding and sales of organic pro...With the concern for environmental quality and food safety, organic food products are becoming more important in the global market. In recent years the organic food industry has been expanding and sales of organic products have been increasing. Abundant studies have been done focusing on organic fruits and vegetables which focused on the shortage of organic live stocks. In this paper we focus our attention on organic pork products. Using a sample of 400 Thais consumers, this study proposes the contingent valuation (CV) technique to measure the willingness of individuals to pay a price premium for organic pork in Thailand. In order to obtain the mean "willingness to pay" (WTP), a bivariate probit model was applied to provide information about the crucial variables that affect the WTP. The study revealed that variables that better approximate WTP are based on the lifestyle and knowledge about organic foods rather than the usual socioeconomic factors. The mean WTP on the premium price for organic pork is approximately 34.30 Bath per kg. In order to access the market potential this study shows that the suitable attributes of organic pork which is consistent with consumer preferences are composed of modernized and environmental packaging with special product details. Marketing this product to the buyer it should be set at a reasonable price. Stimulating the market should be done by doing sales promotion and public relations on a regularly basis. In addition, organic pork should be available in any places and convenient for customers to buy.展开更多
An optimization model and its solution algorithm for alternate traffic restriction(ATR) schemes were introduced in terms of both the restriction districts and the proportion of restricted automobiles. A bi-level progr...An optimization model and its solution algorithm for alternate traffic restriction(ATR) schemes were introduced in terms of both the restriction districts and the proportion of restricted automobiles. A bi-level programming model was proposed to model the ATR scheme optimization problem by aiming at consumer surplus maximization and overload flow minimization at the upper-level model. At the lower-level model, elastic demand, mode choice and multi-class user equilibrium assignment were synthetically optimized. A genetic algorithm involving prolonging codes was constructed, demonstrating high computing efficiency in that it dynamically includes newly-appearing overload links in the codes so as to reduce the subsequent searching range. Moreover,practical processing approaches were suggested, which may improve the operability of the model-based solutions.展开更多
This paper presents a novel evaluation model of the customer satisfaction degree (CSD) in logistics based on support vector machine (SVM). Firstly, the relation between the suppliers and the customers is analyzed....This paper presents a novel evaluation model of the customer satisfaction degree (CSD) in logistics based on support vector machine (SVM). Firstly, the relation between the suppliers and the customers is analyzed. Seondly, the evaluation index system and fuzzy quantitative methods are provided. Thirdly, the CSD evaluation system including eight indexes and three ranks based on one-against-one mode of SVM is built, last simulation experint is presented to illustrate the theoretical results.展开更多
In this paper, two hypotheses are integrated into an independent model to explain consumer behavior. The model is empirically tested using data from China Family Cost Survey of 2001. The results indicate that China ho...In this paper, two hypotheses are integrated into an independent model to explain consumer behavior. The model is empirically tested using data from China Family Cost Survey of 2001. The results indicate that China household consumption behavior is commonly explained by two hypotheses as an independent model, reverse to previously treating them as commutative exclusive hypotheses.展开更多
With the understanding of the importance of financial education and research, the study of the effectiveness of financial education is more and more, but there have been debate on the effectiveness of financial educat...With the understanding of the importance of financial education and research, the study of the effectiveness of financial education is more and more, but there have been debate on the effectiveness of financial education and education costs. This paper summarizes and classifies the methods and models to improve the effective research of financial education, including improving the effectiveness of financial education and improving the effectiveness of financial education through the design of different educational methods. The guiding principles of the evaluation of the effectiveness of financial consumer education proposed by the International Financial Consumers' Education Network (INFE) and the guidance of our government on the evaluation of the effectiveness of financial education.展开更多
For resource poor and HIV victim urban and pre-urban dwellers in developing countries, home garden is vital to enhance food and nutrient security. The availability of both ground and surface water in Bahir Dar city of...For resource poor and HIV victim urban and pre-urban dwellers in developing countries, home garden is vital to enhance food and nutrient security. The availability of both ground and surface water in Bahir Dar city of Ethiopia propels many poor families to produce vegetable and fruit crop for home consumption and income generation. Productivity of fruits and vegetables has been seriously affected due to lack of high yield with good quality varieties, poor knowledge of agronomic practices, poor water and fertilizer managements to exploit the full potential benefits of home garden to the area. To minimize those gaps, resource poor and HIV victim women headed households were selected and model home garden were established to demonstrate improved production practices. Subsequent trainings and experience sharing focused on the different techniques of vegetable and fruit crops production and management, methods of compost preparation and how to generate income from home garden were provided. The seeds of lettuce, Swiss chard, head cabbage, kale, carrot and improved banana sucker and coffee seedlings were supplied for each model home garden. Based on the training and experiences gained, different vegetable growing structures, such as old plastic containers, wooden boxes, vegetable growing shelves made from locally available materials and old used car tier, and "food always in the house" (FAITH) gardening techniques were established to maximize the potential of home garden both vertically and horizontally. Within one growing season, participants produced plenty leafy vegetable for home consumption and they started to generate income by supplying fresh vegetable products to the local market. Nowadays, participants have been sharing their knowledge and experiences to new neighboring gardeners through their model home gardens. Therefore, the respective stakeholders should provide continuous technical and financial support to strengthen the established model home garden as a training center to disseminate improved production techniques for Bahir Dar city residents for the future.展开更多
This study examines the nature of the social discourse of advertising used as a brand positioning discourse. The focus is on consumer advertising, which is directed toward the promotion of some product or service to t...This study examines the nature of the social discourse of advertising used as a brand positioning discourse. The focus is on consumer advertising, which is directed toward the promotion of some product or service to the general public. This paper aimed at analyzing some different commercial advertisements [product/non-product ads] to investigate the intentions and techniques of consumer product companies to reach more consumers and sell more products. Norman Fairclough's 3-D model and Kress and Van Leeuwen's grammar of visual design were used to analyze the data for professionals, but we are pointed on using stereotypes. When we consider gender stereotypes, we look at notions about the supposedly traditional behaviors of men and women and the characteristics and standards of these behaviors, as grounded in our culture and society. In addition, this study provides analyses of some ads, using different ways of interpretations. All materials are taken from Latvian media.展开更多
基金Supported by Rural Development Research Center in Sichuan(2009CR2110921)~~
文摘With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process(AHP).The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.
文摘The objective of this paper is to analyze consumers' perceptions about risk and quality attributes of food consumption; and to evaluate the incidence of these factors when buying organic products in the Argentinean domestic market. Data derives from a food consumption survey on organic and non-organic consumers conducted in Buenos Aires City, Argentina, in April 2005.The Lancaster model (1966) provided the theoretical basis. The results yielded by the estimated logistic model suggest that consumers with higher educational level, who eat healthy food, and consider food control organisms as "inefficient" are more likely to buy organic products. A high percentage of consumers read and trust label information in Argentina. This has interesting policy implications to promote differentiated and high value products, and to reduce information asymmetries.
文摘With the concern for environmental quality and food safety, organic food products are becoming more important in the global market. In recent years the organic food industry has been expanding and sales of organic products have been increasing. Abundant studies have been done focusing on organic fruits and vegetables which focused on the shortage of organic live stocks. In this paper we focus our attention on organic pork products. Using a sample of 400 Thais consumers, this study proposes the contingent valuation (CV) technique to measure the willingness of individuals to pay a price premium for organic pork in Thailand. In order to obtain the mean "willingness to pay" (WTP), a bivariate probit model was applied to provide information about the crucial variables that affect the WTP. The study revealed that variables that better approximate WTP are based on the lifestyle and knowledge about organic foods rather than the usual socioeconomic factors. The mean WTP on the premium price for organic pork is approximately 34.30 Bath per kg. In order to access the market potential this study shows that the suitable attributes of organic pork which is consistent with consumer preferences are composed of modernized and environmental packaging with special product details. Marketing this product to the buyer it should be set at a reasonable price. Stimulating the market should be done by doing sales promotion and public relations on a regularly basis. In addition, organic pork should be available in any places and convenient for customers to buy.
基金Projects(71171200,51108465,71101155)supported by the National Natural Science Foundation of China
文摘An optimization model and its solution algorithm for alternate traffic restriction(ATR) schemes were introduced in terms of both the restriction districts and the proportion of restricted automobiles. A bi-level programming model was proposed to model the ATR scheme optimization problem by aiming at consumer surplus maximization and overload flow minimization at the upper-level model. At the lower-level model, elastic demand, mode choice and multi-class user equilibrium assignment were synthetically optimized. A genetic algorithm involving prolonging codes was constructed, demonstrating high computing efficiency in that it dynamically includes newly-appearing overload links in the codes so as to reduce the subsequent searching range. Moreover,practical processing approaches were suggested, which may improve the operability of the model-based solutions.
文摘This paper presents a novel evaluation model of the customer satisfaction degree (CSD) in logistics based on support vector machine (SVM). Firstly, the relation between the suppliers and the customers is analyzed. Seondly, the evaluation index system and fuzzy quantitative methods are provided. Thirdly, the CSD evaluation system including eight indexes and three ranks based on one-against-one mode of SVM is built, last simulation experint is presented to illustrate the theoretical results.
文摘In this paper, two hypotheses are integrated into an independent model to explain consumer behavior. The model is empirically tested using data from China Family Cost Survey of 2001. The results indicate that China household consumption behavior is commonly explained by two hypotheses as an independent model, reverse to previously treating them as commutative exclusive hypotheses.
文摘With the understanding of the importance of financial education and research, the study of the effectiveness of financial education is more and more, but there have been debate on the effectiveness of financial education and education costs. This paper summarizes and classifies the methods and models to improve the effective research of financial education, including improving the effectiveness of financial education and improving the effectiveness of financial education through the design of different educational methods. The guiding principles of the evaluation of the effectiveness of financial consumer education proposed by the International Financial Consumers' Education Network (INFE) and the guidance of our government on the evaluation of the effectiveness of financial education.
文摘For resource poor and HIV victim urban and pre-urban dwellers in developing countries, home garden is vital to enhance food and nutrient security. The availability of both ground and surface water in Bahir Dar city of Ethiopia propels many poor families to produce vegetable and fruit crop for home consumption and income generation. Productivity of fruits and vegetables has been seriously affected due to lack of high yield with good quality varieties, poor knowledge of agronomic practices, poor water and fertilizer managements to exploit the full potential benefits of home garden to the area. To minimize those gaps, resource poor and HIV victim women headed households were selected and model home garden were established to demonstrate improved production practices. Subsequent trainings and experience sharing focused on the different techniques of vegetable and fruit crops production and management, methods of compost preparation and how to generate income from home garden were provided. The seeds of lettuce, Swiss chard, head cabbage, kale, carrot and improved banana sucker and coffee seedlings were supplied for each model home garden. Based on the training and experiences gained, different vegetable growing structures, such as old plastic containers, wooden boxes, vegetable growing shelves made from locally available materials and old used car tier, and "food always in the house" (FAITH) gardening techniques were established to maximize the potential of home garden both vertically and horizontally. Within one growing season, participants produced plenty leafy vegetable for home consumption and they started to generate income by supplying fresh vegetable products to the local market. Nowadays, participants have been sharing their knowledge and experiences to new neighboring gardeners through their model home gardens. Therefore, the respective stakeholders should provide continuous technical and financial support to strengthen the established model home garden as a training center to disseminate improved production techniques for Bahir Dar city residents for the future.
文摘This study examines the nature of the social discourse of advertising used as a brand positioning discourse. The focus is on consumer advertising, which is directed toward the promotion of some product or service to the general public. This paper aimed at analyzing some different commercial advertisements [product/non-product ads] to investigate the intentions and techniques of consumer product companies to reach more consumers and sell more products. Norman Fairclough's 3-D model and Kress and Van Leeuwen's grammar of visual design were used to analyze the data for professionals, but we are pointed on using stereotypes. When we consider gender stereotypes, we look at notions about the supposedly traditional behaviors of men and women and the characteristics and standards of these behaviors, as grounded in our culture and society. In addition, this study provides analyses of some ads, using different ways of interpretations. All materials are taken from Latvian media.