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虚拟社区消费者参与效用对网络购买意向有积极影响
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作者 胡海 吴越 钱丽莉 《学术界》 CSSCI 北大核心 2013年第1期240-241,共2页
胡海、吴越、钱丽莉撰文《虚拟社区的消费者参与效用与网络购买意向》指出,虚拟社区是人们在网络空间进行互动和交流所形成的集合,是以互联网为基础的虚拟世界的核心元素,能够对社区成员行为意向产生重要影响。电子商务的不断发展使... 胡海、吴越、钱丽莉撰文《虚拟社区的消费者参与效用与网络购买意向》指出,虚拟社区是人们在网络空间进行互动和交流所形成的集合,是以互联网为基础的虚拟世界的核心元素,能够对社区成员行为意向产生重要影响。电子商务的不断发展使得虚拟社区的商业价值日益显现,虚拟社区能够提高电子商务的效率和价值。人们出于不同目的与动机进行网络互动交换活动,其中最常见的是人际互动与信息交换,而这种交往活动的收益或效用是最终影响人们网络购买意向与行为的重要因素。消费者参与虚拟社区主要是为了获得目的性效用、娱乐性效用和社会性效用,而社区成员对这三种效用的感知都会对网络购买意向产生正向影响,基于商业网站社区的实证分析结果也验证了这一观点, 展开更多
关键词 虚拟社区 消费者参 效用 网络购买 电子商务
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Urban Services Delivery in Limbo: A Provisional Assessment of Gweru's Water Supply System
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作者 MatsaMark 《Journal of Environmental Science and Engineering(A)》 2012年第8期993-1002,共10页
This study sought to assess Gweru's water supply system from the source to the consumer to find out whether the water is safe for domestic purposes, mainly consumption. Water samples were taken from Gwenoro dam (raw... This study sought to assess Gweru's water supply system from the source to the consumer to find out whether the water is safe for domestic purposes, mainly consumption. Water samples were taken from Gwenoro dam (raw water), Gwenoro treatment plant (treated water) as well as from GIS-generated random points of residential areas closest to Gwenoro and furthest from both the dam and the treatment plant. These were taken for laboratory testing where parameters like pH, hardness, turbidity and DO (dissolved oxygen) were tested. Questionnaires were used to solicit the views of the consumers on water quality and water service delivery from eight randomly selected residential suburbs. Interviews were also administered to Gwenoro Water Treatment Plant superintendent and deputy to get insight into the day to day challenges that they have to grapple with. Results generally show that treated water from Gwenoro treatment plant is relatively safe to drink for those who have access to it. However, some consumer points like Mkoba 13 and Mkoba 18 receive water whose DO is out of the recommended range. Suburbs which lie on higher ground like Mkoba 19 and Mkoba 14 however rarely receive water from Gwenoro with some residents of Mkoba 19 having had no water from their taps for more than three years now. The study recommends that new equipment be bought for the treatment plant so that treated water reaches all parts of the city. Newly resettled farmers in the Upper Runde Catchment must be resettled elsewhere while urban stream bank cultivation must be banned to reduce water pollution as well as possible sedimentation of Gwenoro dam. 展开更多
关键词 Gwenoro dam PH TURBIDITY dissolved oxygen water hardness water quality water service delivery.
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