This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special eve...This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special events, and how social media can be used to help gauge the social and cultural impact of special events. By synthesizing prominent literature that is peripherally related, this paper establishes both a base of knowledge for this new realm of inquiry, as well as identifying a platform for further research. The paper also adds to the knowledge based by creating a theoretical framework which brings together practice theory with situationist theory to present a new lens through which to examine this issue. From a theoretical standpoint, technology is said to be a reflection of society. If technology can be linked to society and society in turn can be equated with the spectacle then it is a natural progression to examine technology as spectacle. Therefore, using the two theories in tandem provides a very suitable lens to frame an investigation of technology as spectacle, and the viability of social media as a communication tool for special events.展开更多
文摘This paper investigates how social media can be used as a communication tool throughout the event management process, how online social networking interfaces can allow consumers to become more engaged with special events, and how social media can be used to help gauge the social and cultural impact of special events. By synthesizing prominent literature that is peripherally related, this paper establishes both a base of knowledge for this new realm of inquiry, as well as identifying a platform for further research. The paper also adds to the knowledge based by creating a theoretical framework which brings together practice theory with situationist theory to present a new lens through which to examine this issue. From a theoretical standpoint, technology is said to be a reflection of society. If technology can be linked to society and society in turn can be equated with the spectacle then it is a natural progression to examine technology as spectacle. Therefore, using the two theories in tandem provides a very suitable lens to frame an investigation of technology as spectacle, and the viability of social media as a communication tool for special events.
