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Discussion on the Expression of emotional appeal of consumer in Food Packaging Design
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作者 LU Chunchun LI Guang'an 《International English Education Research》 2016年第12期54-56,共3页
As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requir... As the rapid development of modem society and the commodity economy, goods of each enterprise must through the competition to sales of commodities in the market have a foothold. Now the product packaging design requires not only simple packaging. but need to highlight the design sense, using a different visual language to convey product information to consumers, will also promise to consumers is conveyed. To the consumer's emotional experience as the main design starting point, only the value of the product itself into the purchase value of consumers, so as to reflect the role and value of the design. Now we are facing the problem is how to promote the sale of products through the design of product packaging, so that consumers have a strong desire to buy. 展开更多
关键词 Emotional appeal Visual effect Consumer behavior The bidirectional Interaction
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化妆品及香水品牌柜台形象设计研究
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作者 赵艳艳 《艺术与设计(理论版)》 2009年第4X期60-61,共2页
本文以化妆品及香水品牌柜台形象设计为研究课题,从品牌定位、消费者情感体验、使用功能和商场环境等多个方面全面探讨了开展设计所要关注和分析的重要事项。开展设计前,需要做大量的前期调研工作,找到合适的品牌目标消费群,分析消费者... 本文以化妆品及香水品牌柜台形象设计为研究课题,从品牌定位、消费者情感体验、使用功能和商场环境等多个方面全面探讨了开展设计所要关注和分析的重要事项。开展设计前,需要做大量的前期调研工作,找到合适的品牌目标消费群,分析消费者情感需求,定位柜台功能组合,了解品牌所处商场环境,从而使得柜台的设计既拥有符合品牌特性的良好形象,同时满足日常功能需求,这才可以称之为一个成功的柜台形象设计。 展开更多
关键词 品牌定位 消费者情感体验 使用功能 商场环境 柜台设计
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