潜在蜜月旅游者产品消费需求研究

随着备受宠爱的80、90后青年群体全面到达适婚年龄,蜜月旅游市场需求不断增大。进行蜜月旅游产品消费需求的研究,对探索蜜月旅游者消费行为特征,设计和开发适应蜜月旅游市场的产品,制定出恰当的蜜月旅游产品发展战略具有一定的现实意义。

Realistic Reflections research on bustling and risks of Song capital

ABSTRACT： Under the guidance of the dual economy and hedonic consumption concept, the Song capital continue to meet basic survival needs, while demand has been further development, namely to improve the quality of life and business development of production requirements, even for non-moderate luxury pleasure obsession. The life of Song bustling capital has a history of some bad consumer behavior similarities with today＇ s Chinese society, learning from experience and establish appropriate consumer attitudes, which have focused on establishing a scientific degree of consumer attitudes in order to ensure the healthy development and sustainability of the market, it also pointed out the shortcomings of extravagant consumption concept and lessons learned from, it has considerable historical reference.

影响消费者购买汽车的因素浅析

近年来,中国汽车消费市场随着国民经济的提升人民生活水平逐渐提高,国民在汽车领域内消费水平和消费数额呈上涨状态。由于消费者在消费时的心理与行为会受到各种因素的影响,并且汽车车型与用途的多样性使得汽车消费变得多样和复杂。通过从消费者的文化,用途,年龄,经济等不同角度分析与消费心理的关系,以及由此产生的一些消费心理行为特性。