This paper argues that models developed in 20th century management literature can offer a valuable perspective on the organization of the ancient Roman wine trade. Similar to modem business, Roman entrepreneurs tried ...This paper argues that models developed in 20th century management literature can offer a valuable perspective on the organization of the ancient Roman wine trade. Similar to modem business, Roman entrepreneurs tried to enhance efficiency by implementing a wide range of techniques according to goals and available resources. The famous Ansoff matrix is used to analyse these techniques in function of the markets supplied by Roman merchants and the product diversification they applied. This approach explains how Roman entrepreneurs tried to cope with the limitations of a volatile pre-industrial business world： only the combination of a large family of semi-dependent agents and elite capital allowed successful large-scale engagement in the wine trade.展开更多
Abstract： The objective of this study was to provide insights on the motivations behind the decision of biodynamic producers in the United States to shift to biodynamic practices in the vineyard and winemaking proces...Abstract： The objective of this study was to provide insights on the motivations behind the decision of biodynamic producers in the United States to shift to biodynamic practices in the vineyard and winemaking process. The second objective of the study was to evaluate the perceptions of the consumers regarding eco-label wines, with a direct focus on the attitudes of millennial generation. Two surveys, one directed to biodynamic producers in the United States and the other to a group of Californian wine consumers were distributed during spring and fall of 2010. Findings from the first survey reveal that biodynamic producers are engaged in biodynamic practices out of socially motivated reasons rather than economic factors. Results from the consumer survey suggest a generally uninformed generation of consumers about eco-label wines and particularly about the practices associated with these products. This lack of information heavily influences their behavioral decisions and attitudes and points out to the critical need for consumer education.展开更多
This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we de...This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.展开更多
文摘This paper argues that models developed in 20th century management literature can offer a valuable perspective on the organization of the ancient Roman wine trade. Similar to modem business, Roman entrepreneurs tried to enhance efficiency by implementing a wide range of techniques according to goals and available resources. The famous Ansoff matrix is used to analyse these techniques in function of the markets supplied by Roman merchants and the product diversification they applied. This approach explains how Roman entrepreneurs tried to cope with the limitations of a volatile pre-industrial business world： only the combination of a large family of semi-dependent agents and elite capital allowed successful large-scale engagement in the wine trade.
文摘Abstract： The objective of this study was to provide insights on the motivations behind the decision of biodynamic producers in the United States to shift to biodynamic practices in the vineyard and winemaking process. The second objective of the study was to evaluate the perceptions of the consumers regarding eco-label wines, with a direct focus on the attitudes of millennial generation. Two surveys, one directed to biodynamic producers in the United States and the other to a group of Californian wine consumers were distributed during spring and fall of 2010. Findings from the first survey reveal that biodynamic producers are engaged in biodynamic practices out of socially motivated reasons rather than economic factors. Results from the consumer survey suggest a generally uninformed generation of consumers about eco-label wines and particularly about the practices associated with these products. This lack of information heavily influences their behavioral decisions and attitudes and points out to the critical need for consumer education.
文摘This study provides an evaluation of China＇s growing middle class, the new consumers for world economies and estimated to be 300-500 million people. By using internal analysis of market and nonmarket variables, we detail how the future growth rate of the middle class is dependent on three issues： domestic consumption trends of Generation Y in China, the valued opportunity of the science and technology industry, and the importance of maintaining a strong work force able to increase productivity. In particular, we discuss market demands from Generation Y, products best suited for Chinese consumers, and the effect social-economic inequalities in Western China will have on development measures of the middle class. Based on data collection, interviews, library research and econometric analyses, we show how these above issues will continue to influence consumer behavior, reform policies, and the growth of the middle class in China. It is important to note that economic growth and prosperity in China will only continue if the national government and private institutions, along with the international agendas of other countries, are in balance, and not excess, of the resources and capabilities available for desired growth levels.
