深耕海洋 鲜美中国 “鲜美来”深海带鱼市场营销案例解析

营销的理论汗牛充栋,营销的概念也是层出不穷,从实战的角度来看,这些理论、概念最终都是要落实到营销实际操作层面、接受市场检验的。那些真正能为企业杀出一条血路的市场攻略,到底从何而来呢?下面这个速冻定量袋装带鱼的营销实战案例,或许能够帮助我们找到其中的答案。带鱼算海鲜吗?刚接触客户的时候,我们并不知道这家冷冻水产品销量占据全国市场接近五分之一的企业,总部居然位于中原腹地。长期以来,带鱼是以散装、散称的方式销售,而我们的客户目标非常明确。

Turning traction force of tracked mining vehicle based on rheological property of deep-sea sediment

Based on main physical and mechanical properties of deep-sea sediment from C-C poly-metallic nodule mining area in the Pacific Ocean, the best sediment simulant was successfully prepared by mixing bentonite with a certain content of water. Compression-shear coupling rheological constitutive model of the sediment simulant was established by endochronic theory and the coupling rheological parameters were obtained by compressive and compression-shear creep tests. A new calculation formula of turning traction force of the tracked mining vehicle was first derived based on the coupling rheological model and consideration of pushing resistance and sinkage of the tracked mining vehicle. Effects of the turning velocity, crawler spacing and contacting length of crawler with deep-sea sediment on the turning traction force were analyzed. Research results can provide theoretical foundation for operation safety and optimal design of the tracked mining vehicle.

零距离探“蛟龙”

"清晨,海风微微,细波粼粼。我又一次爬上脚手架,细细检查每一个设备。每一次触摸潜水器,我都像抚摸自己的孩子,关切中带着期待。我深深了解潜水器上每一条脉络,每一条脉络上流动着的激情,我知道它不会让我失望。"这段海试日记出自蛟龙号副总设计师胡震之手。对于蛟龙号,所有工作人员都投入了太多的感情与心血。2013年12月12日,央视第十四届中国经济年度人物颁奖盛典,蛟龙号载人潜水器团队荣获创新奖。站在颁奖台上,已经77岁高龄的蛟龙号总设计师徐芑南向所有支持蛟龙号研发的科研人员以及他们的家属致谢。