This paper validates the effectiveness of a comprehensive mixed media model for effective advertising designed to bring customers into auto dealerships by use of their AIDA （attention, interest, desire, action） mode...This paper validates the effectiveness of a comprehensive mixed media model for effective advertising designed to bring customers into auto dealerships by use of their AIDA （attention, interest, desire, action） model and statistical science to quantitatively assess the effectiveness of various advertising methods using television, newspapers, flyers, direct mail, public transportation, and the internet. This model is applied to a dealership representing a well-known automaker, where its effectiveness is verified.展开更多
In this paper,the problem of modeling crack in 2D viscoelastic media is studied using the extended finite element method.The paper focuses on the definition of enrichment functions suitable for cracks assessment in vi...In this paper,the problem of modeling crack in 2D viscoelastic media is studied using the extended finite element method.The paper focuses on the definition of enrichment functions suitable for cracks assessment in viscoelastic media and the generalized domain integrals used in the determination of crack tip parameters.The opening mode and mixed mode solutions of crack tip fracture problems in viscoelastic media are also undertaken.The results obtained by the proposed method show good agreement with the analytical methods and provide reasonable background information to enhance the modeling of crack growth in viscoelastic media.展开更多
文摘This paper validates the effectiveness of a comprehensive mixed media model for effective advertising designed to bring customers into auto dealerships by use of their AIDA （attention, interest, desire, action） model and statistical science to quantitatively assess the effectiveness of various advertising methods using television, newspapers, flyers, direct mail, public transportation, and the internet. This model is applied to a dealership representing a well-known automaker, where its effectiveness is verified.
基金supported by the National Basic Research Program of China ("973" Program) (Grant No 2007CB714104)
文摘In this paper,the problem of modeling crack in 2D viscoelastic media is studied using the extended finite element method.The paper focuses on the definition of enrichment functions suitable for cracks assessment in viscoelastic media and the generalized domain integrals used in the determination of crack tip parameters.The opening mode and mixed mode solutions of crack tip fracture problems in viscoelastic media are also undertaken.The results obtained by the proposed method show good agreement with the analytical methods and provide reasonable background information to enhance the modeling of crack growth in viscoelastic media.
