The strategic value evaluation ofphysical channels is the main purpose of thispaper.To interpret this value,we refine finance,location and competition dimensions.Atotal of 166 social high-star channels are selected as...The strategic value evaluation ofphysical channels is the main purpose of thispaper.To interpret this value,we refine finance,location and competition dimensions.Atotal of 166 social high-star channels are selected as empirical samples.Practice showsthat all second-layer indicators can be quantified by information system or artificial collection.The weight of three first-layer indicatorscan be defined by correlation analysis.The valuecomprehensive ranking of the channels is clearbased on the first-layer and second-layer indicators.In the sample group in this study,theweight of location value is higher.The resultson channels' strategic value research may provide further insights on business value,servicevalue and other related fields.展开更多
基金supported in part by the Youth Innovation Fund of Beijing University of Posts and Telecommunications in 2012
文摘The strategic value evaluation ofphysical channels is the main purpose of thispaper.To interpret this value,we refine finance,location and competition dimensions.Atotal of 166 social high-star channels are selected as empirical samples.Practice showsthat all second-layer indicators can be quantified by information system or artificial collection.The weight of three first-layer indicatorscan be defined by correlation analysis.The valuecomprehensive ranking of the channels is clearbased on the first-layer and second-layer indicators.In the sample group in this study,theweight of location value is higher.The resultson channels' strategic value research may provide further insights on business value,servicevalue and other related fields.
