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加州大学欧文分校慕课商业模式的渠道通路解析 被引量:3
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作者 钱小龙 陈赟 盖瑞.马特金 《中国远程教育》 CSSCI 北大核心 2017年第12期70-75,共6页
根据慕课的发展现状和态势,为了实现可持续性发展必须开展商业模式的革新行动。渠道通路是商业模式中极为关键的构成元素,描述了企业与客户之间沟通和传递价值主张的管道或途径。当前,大学慕课商业模式的渠道通路由慕课商业机构、学习... 根据慕课的发展现状和态势,为了实现可持续性发展必须开展商业模式的革新行动。渠道通路是商业模式中极为关键的构成元素,描述了企业与客户之间沟通和传递价值主张的管道或途径。当前,大学慕课商业模式的渠道通路由慕课商业机构、学习管理系统、在线学习平台和民主化学习市场组成。通过Coursera、Canvas Network、AMC电视台以及FX电视台等媒体平台,加州大学欧文分校构建了多元化的慕课渠道通路,培育了稳定的客户群体。多元化策略有助于提升加州大学欧文分校慕课的渠道通路,但缺乏足够的渠道通路支撑使慕课项目面临一定的风险。 展开更多
关键词 美国研究型大学 加州大学欧文分校 慕课 商业模式 渠道通路
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啤酒营销的新趋势
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作者 杨明秀 《中国商贸》 北大核心 2010年第12X期16-17,共2页
本文针对啤酒市场在产品包装、渠道通路、混合营销等方面所体现出的新特点,总结出了啤酒市场营销的新趋势,对其他酒类产品的营销有一定的启示和借鉴。
关键词 营销趋势 包装 渠道通路 混合营销
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Analysis of the influence of collection purification filtration system of channel upon groundwater quality about freeway
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作者 QIN Ren-jie ZHANG Bao-jing LIU Zhao-hui 《Journal of Environmental Science and Engineering》 2009年第7期1-5,共5页
At present, it is usually used the method that elevating the height of embankment to design passages of freeway to avoid transverse traffic disturbance in plain areas of China. But when design low embankment, it is di... At present, it is usually used the method that elevating the height of embankment to design passages of freeway to avoid transverse traffic disturbance in plain areas of China. But when design low embankment, it is difficulty for drainage or setting passages and culverts. Hengshui to Darning freeway in Hebei provence (Heng-Da freeway) is one section of Dalian to Guangzhnu freeway. This paper analyzes the characteristic of climate, geology, hydrology and low water table, good permeability stratum soil and its little and mass rain fall and deep drinking water well in the plain areas of North China when design low embankment of Heng-Da freeway, puts forward the drainage methods of water collecting filtration system to solve the drainage problem of passages and culverts, aiming at the type and the measures of the pollution on the surface, the channel collection purification infiltration system of highway uses the single composite technology of aerobic and oxygen to digest - precipitation-absorption of artificial materials percolation of soil to deal with the pollution of the rain on the road (the composite technology use the vermiculite as the material of infiltration), which be controlled in the drinking range of the water standard. It not only efficiently solved the problem of water collected in the channel, but also supplied the groundwater. It has reached the environment-friendly road construction purpose of the sustainable development of highway construction, "environment friendly" and "resource conservation". 展开更多
关键词 plain areas of North China FREEWAY low embankment VERMICULITE collection purification infiltration system
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