广东温泉旅游市场的特征分析——以“中国温泉之乡”清远市为例

国家旅游局和规划局都将旅游业作为粤北山区走出贫穷,致富创业的一个重要的途径,如何利用粤北山区丰富的旅游资源,特别是丰富的地热资源——温泉,是值得我们探讨的问题。针对话题"广东省温泉旅游市场的特征分析"来初步探讨面对广东省温泉业市场的淡季、旺季,我们应该如何创建温泉业的旺季更旺,淡季不淡的局面。现在以"中国温泉之乡"清远市为例分析温泉的淡旺季市场特征。

Management in Sustainable Tourism Development of Serbian Spas

Since Serbia disposes with significant natural potentials, it could have been among the most attractive countries in Europe only if the historical circumstances had been different. Existing natural resources and possibilities for their improvement demand planned strategy to make them efficient. Tourism, as a significant instrument of development, can and should take an active part in the strategy of sustainable development. Special attention in the paper is paid to the development of Vrnjacka Banja Spa as it is one of the main tourist destinations in Serbia. The strengths, weaknesses, opportunities, and threats of a business venture （SWOT） analysis offers the basic elements for defining the strategic direction and program priorities, measures and targets for improving the overall development of spas in Serbia. To identify the SWOT factors, we used materials from a number of studies on Serbian tourism, surveys on tourists in Vrnjcka Banja Spa and analysis of the market and competition. The SWOT analysis proves that the priority in development of spas in Serbia is attractiveness of the destination which involves the spa-health tourism with great potential in complementary forms of tourism, such as sport-recreational, cultural, transit and hunting tourism. It means that the future strategy should be based on improving and involving modern spa products. It means improving and maximizing marketing so as to make the tourist destination attractive. It further implies maximum investment in modern tourist products.

Environmental Evaluation of Springs in the Intensely Cultivated and Industrialized Inland Plain of Cuneo （Northwest Italy）

Sixty springs of the Cuneo Province inland plains were sampled and analyzed for several chemical variables. Multi-variate analysis （PCA） of all the data was undertaken. The first principal component was positively correlated with chlorides, sulphites, hardness, and negatively correlated with altitude. The second principal component was positively correlated with DO and pH. Results showed that 4 groups of springs could be distinguished on the basis of environmental variables. A small number of springs did not group with the geographically more proximal springs but with another group due to a greater degree of affinity on the basis of the hydrochemical variables.

Analysis on the Development of Lushan （Xingzi） Hot Spring Health Tourism Products from the Perspective of Product Integrated Marketing

Through the development of more than 60 years, the hot spring tourism industry in China will confront with a situation of ＂innovative competition, standard development, and secondary upgrade＂. In this paper, from the perspective of product integrated marketing theory, by taking Lushan （Xingzi） hot spring as an example, the authors carry out an analysis on some problems in the development of Xingzi hot spring tourism products, propose the framework and model of the integrated development of hot spring health tourism products, and also provide some suggestions for the design of Xingzi hot spring health tourism routes.

我国温泉旅游的发展路径

基于当前社会矛盾的转化,国家进一步加强了对自然资源开发利用的监管,以强化对环境保护和经济发展的统筹兼顾;又因政府对房地产市场的宏观调控及其他市场经济因素,大量资金涌入温泉旅游行业,传统的大型温泉旅游企业逐渐突破温泉地域限制向外发展,其他各类企业也纷纷投资于温泉旅游领域,导致温泉旅游的投资规模越来越大,温泉旅游的行业竞争也越来越强。随着温泉行业协会等组织的逐步建立和完善,温泉旅游的行业管理也渐趋规范,但总体而言仍然存在着诸多问题,如温泉立法缺位、文化内涵缺失、环保意识不够等等。为此,尽快出台温泉法、大力挖掘已有的文化内涵,是促进我国温泉旅游产业健康快速发展的必然趋势。