Pedestrians intercepted near the exits of a subway station in downtown Hong Kong were surveyed using a questionnaire and quota sampling in October 2012. The survey sampled 408 residents and tourists aged 16 and above....Pedestrians intercepted near the exits of a subway station in downtown Hong Kong were surveyed using a questionnaire and quota sampling in October 2012. The survey sampled 408 residents and tourists aged 16 and above. The awareness of the 16 ads. ranged from 18 to 80 percent with an average 43.5 percent. The layouts of the two subway ads. received highest awareness were focused and had a clear distinction between foreground and background. Average ad awareness was comparable to that reported in two similar studies of subway ads. conducted in the 1990s. Average ad awareness of subway ads. was higher than that of outdoor advertising measured using similar methodology in 2010s. Respondents demonstrated positive attitudes toward subway advertising, and reported that subway ads. that drew their attention were those with creative ideas, vivid colors, and large-than-life size execution.展开更多
This study delved on the ballast water management methods among international vessels docking at Loboc Port, Iloilo City, Philippines and other factors that are considered during ballast operation. The respondents of ...This study delved on the ballast water management methods among international vessels docking at Loboc Port, Iloilo City, Philippines and other factors that are considered during ballast operation. The respondents of this study were the seafarers from the 15 international vessels docking at Loboc Port. The findings of the study revealed that the international vessels docking at Loboc Port used the sequential method, flow-through method, chlorination method, hydrogen peroxide, UV （ultraviolet） irradiation and filtration method in ballasting. In order to prevent transfer of alien invasive species, government authorities such as MARINA （Maritime Industry Authority） and Philippine Coast Guard should strictly monitor and implement the ballast water management methods used by international vessels based on the guidelines set by the IMO （International Maritime Organization）.展开更多
文摘Pedestrians intercepted near the exits of a subway station in downtown Hong Kong were surveyed using a questionnaire and quota sampling in October 2012. The survey sampled 408 residents and tourists aged 16 and above. The awareness of the 16 ads. ranged from 18 to 80 percent with an average 43.5 percent. The layouts of the two subway ads. received highest awareness were focused and had a clear distinction between foreground and background. Average ad awareness was comparable to that reported in two similar studies of subway ads. conducted in the 1990s. Average ad awareness of subway ads. was higher than that of outdoor advertising measured using similar methodology in 2010s. Respondents demonstrated positive attitudes toward subway advertising, and reported that subway ads. that drew their attention were those with creative ideas, vivid colors, and large-than-life size execution.
文摘This study delved on the ballast water management methods among international vessels docking at Loboc Port, Iloilo City, Philippines and other factors that are considered during ballast operation. The respondents of this study were the seafarers from the 15 international vessels docking at Loboc Port. The findings of the study revealed that the international vessels docking at Loboc Port used the sequential method, flow-through method, chlorination method, hydrogen peroxide, UV （ultraviolet） irradiation and filtration method in ballasting. In order to prevent transfer of alien invasive species, government authorities such as MARINA （Maritime Industry Authority） and Philippine Coast Guard should strictly monitor and implement the ballast water management methods used by international vessels based on the guidelines set by the IMO （International Maritime Organization）.
