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香港青少年游学旅游的多重价值诠释 被引量:3
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作者 杨晶 戈双剑 《中国青年研究》 CSSCI 北大核心 2014年第11期86-91,共6页
香港青少年游学旅游经过多年发展,已形成规模经营、结构稳定的良好态势,彰显出丰富的价值内涵。经济方面,是我国入境旅游市场的重要组成部分,其市场规模占整体入境旅游规模的份额较重;文化方面,是文化传承的重要载体,是全球化进程中实... 香港青少年游学旅游经过多年发展,已形成规模经营、结构稳定的良好态势,彰显出丰富的价值内涵。经济方面,是我国入境旅游市场的重要组成部分,其市场规模占整体入境旅游规模的份额较重;文化方面,是文化传承的重要载体,是全球化进程中实现文化认同的重要手段;政治方面,是以柔性方式进行国民教育、实现国家认同的必要手段;学术研究方面,香港青少年游学旅游的实践,为旅游与文化的深入融合开辟了相应的场域和路径。 展开更多
关键词 香港 青少年 游学旅游 价值诠释
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基于顾客感知价值的游学旅游产品影响因素研究 被引量:2
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作者 张茜 《全国流通经济》 2018年第16期6-9,共4页
本文从顾客感知价值视角出发,以游学旅游为例,分析购买者与消费者分离的新型旅游产品的特征,提出游学旅游产品影响因素模型,最后通过小记者/小通讯员国际游学夏令营的案例分析,对游学旅游产品影响因素进行实证研究,为游学旅游产品结构... 本文从顾客感知价值视角出发,以游学旅游为例,分析购买者与消费者分离的新型旅游产品的特征,提出游学旅游产品影响因素模型,最后通过小记者/小通讯员国际游学夏令营的案例分析,对游学旅游产品影响因素进行实证研究,为游学旅游产品结构优化和发展提出一定的思路与建议。本文研究发现,旅游质量价值、知识价值、社会价值、情感价值、感知体验成本、感知旅游风险等因素在增强游学旅游吸引力、推动游学旅游产品创新过程中发挥着重要作用。 展开更多
关键词 游学旅游 顾客感知价值 影响因素 购买者与消费者分离
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桂林海外游学旅游营销渠道研究 被引量:1
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作者 杨丽梅 杨孟达 叶建 《现代商贸工业》 2016年第21期21-23,共3页
以桂林市为例,在分析了桂林市青少年海外游学旅游和营销渠道的现状的基础上,通过问卷调查的方法获取一手数据,并利用数据分析软件SPSS 22.0对调研数据进行科学分析,归纳出青少年海外游学的所存在的问题,提出营销渠道选择的策略,并在此... 以桂林市为例,在分析了桂林市青少年海外游学旅游和营销渠道的现状的基础上,通过问卷调查的方法获取一手数据,并利用数据分析软件SPSS 22.0对调研数据进行科学分析,归纳出青少年海外游学的所存在的问题,提出营销渠道选择的策略,并在此基础上提出了具体实施的意见。 展开更多
关键词 游学旅游 营销渠道 策略
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A typologies of traveler in Thailand: Using traveling patterns approach
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作者 Noppamash Suvachart 《Chinese Business Review》 2010年第11期26-33,共8页
This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, "Physical action", "Conservation of nature... This research investigates the characteristics of Thai to discern what their traveling behavior patterns. It indicated five different traveling patterns, which were named, "Physical action", "Conservation of nature", "Service expectation", "Intend to travel" and "Obedience of law and order". It revealed that their traveling patterns were physically passive, less environmentally aware and knowledgeable, service expected, multi-purpose and short trip, and moderate obedience of law and order. The relation of sociodemographic profile (gender, age, education and income) to their traveling patterns was analyzed using Chi-Square tests. Discriminant analysis was run as a way of examining the accuracy and usefulness of the ecotourist scorecard. Using the concept of a hard-to-soft ecotourist with discriminant analysis, 51.4% was soft ecotourist, 39.3% was medium ecotourist and 9.3% was hard ecotourist. Although not identified, it is likely that there are subgroups (0.3%) within the hard ecotourist with the higher scoring tourists being most active ecotourist. The findings showed that the majority of Thai people tend to be comfortable nature-based tourist with less environmentally aware and knowledgeable. In fact, it could be argued that tourists in natural environments, even if they try to minimize their impact, may cause more environmental damage than tourist on a city tour. 展开更多
关键词 discriminant analysis hard ecotourist soft ecotourist sustainable tourism TRAVELING
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On scientif ic expedition tourism of desert region:a case of eastern Ulan Buh Inner Mongolia
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作者 Liu Jun Chen Yuansheng +2 位作者 Cheng Shengkui Jiang Yiyi Qi Deli 《Ecological Economy》 2008年第4期496-502,共7页
Desert-based adventure tourism is a rapidly expanding tourism market segment after the late 20^th century around the world. Perhaps the most significant factor in the development of desert adventure tourism is the ext... Desert-based adventure tourism is a rapidly expanding tourism market segment after the late 20^th century around the world. Perhaps the most significant factor in the development of desert adventure tourism is the extent to which common tourists are really engaged in scientific expedition. Inner Mongolia has long been considered as the resources accumulation area of desert tourism. The investigation on the Ulan Bah Desert has discovered that the desert animals, the vegetation, the insects, the fungus, tire landfrom and the climate are impressive for both the researchers and the mass tourists. After the resources investigation a survey was carried out in 2007 to get the detailed information of the tourists' attitude toward the planning desert scientific product in the Ulan Buh Desert. Based on the resources and market analysis, this paper tries to make a planning of the desert scientific expedition tour of the Ulan Bah Desert. The planning includes the functional division, expedition route design, tour-explaining system, facility of safety guaranty and service planning, and the professional training base. 展开更多
关键词 Scientific expedition tourism Planning Desert Ulan Bah Inner Mongolia
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Research on the development of the natural tourism resources in the countryside based on the perspective of the ecological aesthetics
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作者 Yang Huanhe 《International English Education Research》 2014年第2期124-127,共4页
The cartier that the natural tourism projects rely on should be the objective natural environments, including the mountains, water, animals and plants and so on, which are the object present before the development of ... The cartier that the natural tourism projects rely on should be the objective natural environments, including the mountains, water, animals and plants and so on, which are the object present before the development of the project. Therefore, what the natural tourism projects should first be "the economic value of the natural resources". However, after the man-made planning and being given the humanity, they have the "economic value of the human resources". In the construction of the future path of the development, we should also have the dynamic study on the subjective preferences of the Chinese consumers. The change of these subjective preferences directly results from the change of the levels of their own income. 展开更多
关键词 Rural natural tourism resources ecological aesthetics perspective RESEARCH
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