旅游滑雪场的规划设计综述

作为滑雪运动的基本设施，滑雪场的建设必须符合科学化、标准化的要求，最大限度的满足冰雪旅醇的需要。本文从滑雪场选址的基本要求和关键技术指标、滑雪场雪道以及滑雪场辅助设施的规划建设等方面进行了初步的探讨。滑雪场的选址的基本奈件和具体的关键技术指标的标准化，滑雪场的综述相关服务辅助设施的规范化建设，是滑雪场的建设和经营成功的关键所在。

滑雪旅游发展初期的营销策略选择

随着人们健身、休闲意识的增强,滑雪旅游成为旅游行业发展中的亮点。进行滑雪场旅游建设与开发的回报率高,但其投资也大,如果经营不当投资人将面临效益不好,投资难以收回的风险。在滑雪场兴建的发展初期,滑雪场的营销策略非常关键。因此作为投资人,应当从认识和关注滑雪场旅游景点初创时期的营销策略价值、滑雪场的选择、营销方案选择出发,实现滑雪场的有效经营。

Flow Experience Study of Eco-tourists: A Case Study of Hunan Daweishan Mountain Ski Area

Mountain skiing has become a popular winter ecotourism activity in China. Studying the loyalty of eco-tourists from the perspective of tourist experience is important to the continued development of mountain ski tourism. Based on the flow experience theory, we developed and tested a structural equation model to examine relationships among flow experience, positive emotions and the loyalty of eco-tourists. Survey data from 324 eco-tourists with skiing experience at Daweishan Mountain Ski Resort was used for exploratory factor, confirmatory factor and path analyses. Results revealed five dimensions of flow experiences of eco-tourists： Concentration on task at hand, Loss of self-consciousness, Transformation of time, Autotelic experience, and Challenge-skill balance. As hypothesized, influences of Transformation of time, Autotelic experience and Challenge-skill balance on positive emotions were significant and positive. Concentration on task at hand, Autotelic experience, Challenge-skill balance and positive emotions positively influenced the loyalty of eco-tourists. Suggestions for developing ecotourism products are discussed such as designing a conductive environment to activate flow experience, providing personalized service to promote positive emotion, and developing experiential tourism activities.

人杰地灵话尚志

尚志市原名珠河县，因纪念抗日英雄赵尚志改名尚志县，后撤县设市，为哈尔滨市行政区辖内。这里山川秀美，物产丰饶，得天地之灵气，荟英雄之豪气，素有人杰地灵之说。