滨水旅游城市设计要素分析

滨水旅游城市越来越受到关注 ,针对这一特定类型的城市 ,本文从点、线。

基于旅游者网络点评分析的旅游目的地品牌个性研究——以城市滨水旅游目的地为例

本文以杭州西湖、厦门鼓浪屿、上海外滩3个城市滨水旅游目的地为案例,以旅游者网上点评贴子为数据来源,采用定性与定量相结合的研究方法,探讨旅游目的地的品牌个性。研究结果表明,城市滨水旅游目的地的品牌个性测量不能简单地套用一般消费品品牌个性维度量表;其品牌个性可分为感官吸引、文化魅力、精神利益、生活方式和现代气息5个维度;西湖景区的品牌个性主要表现在感官吸引、精神利益两个维度上,鼓浪屿景区的品牌个性主要表现在精神利益、生活方式两个维度上,外滩景区的品牌个性主要表现在感官吸引、文化魅力两个维度上。在此基础上,给出了有关旅游目的地品牌个性理论研究和行业实践的方向性建议。

Study on the Characteristics and Problems of Water Tourism Development in China

Water tourism is known as the ＂water mobile resort＂,＂an important economic growth pole of the waterfront city＂, which mainly includes boat cruises, yacht water sightseeing, leisure, hydrophilic service and derivative related industry services, etc. Because of the sightseeing way, it is increasingly subject to the attention of many domestic waterfront city. This paper mainly analyzes the characteristics of the development of water tourism in China and the problems in the development process.