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品牌形象的设计应用探究——以“第三个故事烘焙坊”为例
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作者 施宇 《科教导刊(电子版)》 2019年第25期218-219,共2页
品牌形象设计不仅要反应自身品牌文化,还应从消费者的角度出发。“第三个故事烘焙坊”是一家新的且自主经营的企业,知名度远不如当地其他已经占有一定市场的品牌。消费者对品牌的了解,尤其是第一次接触该品牌的消费者,基本上首先是从品... 品牌形象设计不仅要反应自身品牌文化,还应从消费者的角度出发。“第三个故事烘焙坊”是一家新的且自主经营的企业,知名度远不如当地其他已经占有一定市场的品牌。消费者对品牌的了解,尤其是第一次接触该品牌的消费者,基本上首先是从品牌的包装、标志等外在形象开始了解。这是品牌吸引消费者的第一步,而为了使品牌形象进一步深入人心,强化品牌产品在消费者心中的地位,品牌形象设计者应精心设计出更加有设计感以及视觉冲击力的品牌形象,从而更加充分的展现品牌文化、品牌故事以及品牌亮点等,这也是“第三个故事烘焙坊”品牌形象设计的最重要的目的。 展开更多
关键词 “第三个故事烘焙坊” 牌形象设计 烘焙品
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Effect of coal levels during direct reduction roasting of high phosphorus oolitic hematite ore in a tunnel kiln 被引量:24
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作者 Li Yongli Sun Tichang Zou Anhua Xu Chengyan 《International Journal of Mining Science and Technology》 SCIE EI 2012年第3期323-328,共6页
The effect of coal levels on phosphorus removal from a high phosphorus oolitic hematite ore after direct reduction roasting have been investigated. Raw ore, coal, and a dephosphorizatiou agent were mixed and the mixtu... The effect of coal levels on phosphorus removal from a high phosphorus oolitic hematite ore after direct reduction roasting have been investigated. Raw ore, coal, and a dephosphorizatiou agent were mixed and the mixture was then roasted in a tunnel kiln. The roasted products were treated by two stages of grind- ing followed by magnetic separation. XRD and SEM-EDS examination of the products was used to analyze differences in the roasted products. The results show that coal is one of the most important factors affect- ing the direct reduction roasting process. When the inner coal levels increased from 0% to 15% the iron grade decreased linearly from 94.94%to 88.81% and the iron recovery increased from 55.94% to 92.94%. At the same time the phosphorus content increased from 0.045% to 0.231%. Increasing the inner coal levels also caused more hematite to be reduced to metallic iron but the oolitic structure of the roasted product was preserved in the presence of high coal loading. The phase of the phosphorus in raw ore was not changed after direct reduction roasting. The effect of coal on the phosphorus content in the H-concentrate arises from changes in the difficulty of mechanically liberating the metallic iron from the phosphorus bearing minerals. 展开更多
关键词 High phosphorus oolitic hematiteDirect reduction roastingRemoval phosphorusMagnetic separation
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The Advanced Approaches to Nutritional and Breadmaking Quality of Wheat, Barley and Rye Flour
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作者 Marcela Slukova Nikoleta Velebna Lucie Krejcirova Iva Honcu Eva Budilova 《Journal of Food Science and Engineering》 2012年第4期218-226,共9页
This work is focused on the characterization and rapid analytical determination of cereal flour quality with regard to nutritional and breadmaking quality. Starch, protein and non-starch polysaccharides are the main c... This work is focused on the characterization and rapid analytical determination of cereal flour quality with regard to nutritional and breadmaking quality. Starch, protein and non-starch polysaccharides are the main components of cereals. The content and quality of proteins and content of damaged starch is important because of the technological quality of flours. The high content of high molecular weight proteins is substantial for bread technology especially, while soluble protein fractions and non-starch polysaccharides are important for nutrition. The set of wheat, barley and rye flours and their blends were analyzed and their properties and their qualitative parameters were determined. Principal component analysis (PCA) was used on Fourier transform-infrared (FT-IR) spectra in the 1,200-800 cm1 wavenumber region and significant correlations of various nutritional and breadmaking parameters were observed. Results showed that the FT-IR spectroscopy and PCA can serve for rapid screening and classification of cereal flour quality. 展开更多
关键词 CEREALS FLOUR quality FT-IR spectroscopy PCA.
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