浅谈中国本土知名男装品牌营销现状与创新发展对策

目前，我国本土知名男装品牌虽然知名度高却大多无法进入国内高端市场，高档和中高档消费市场已被大量的国际知名品牌及其二线品牌所占据。中国男装品牌如果再不转变品牌营销的粗放型发展路子，将有可能丧失对国内中高档市场的控制时机。因此，中国男装企业应当加快实施品牌创新发展战略，把品牌做强做大。

坚定信心 凝心聚力 奋力开创创新发展新局面——双牌水电站创新发展纪实

文章详述了双牌水电站近些年来创新发展速度加快、综合效益提高、后劲增强的具体做法和体会,同时也谈到今后的发展思路。

Research on the strategies and models of the innovation and development of the textile clothing brands

Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.