The issue of employer branding has always had an intrinsic interdisciplinary content, since it builds a bridge for cross-fertilization between different disciplines (strategic marketing, strategic management, and hum...The issue of employer branding has always had an intrinsic interdisciplinary content, since it builds a bridge for cross-fertilization between different disciplines (strategic marketing, strategic management, and human resources management). This paper presents employer branding as an approach based on effective strategic organizational resources and a precise employer branding management process. In this paper, the target is to define a possible frame in order to interpret employer branding techniques as control and regulation mechanisms. Control in organizations has long been a topic of interest for researchers and practitioners, alike who generally recognize that control mechanisms are needed to ensure that organizations may achieve their goals. It has been carried out a field work on the Italian Aeronautical Meta district, that generates annual revenues equal to EUR 8.7 billion and employees 36,300 people, of whom approximately 10% are employed in the space sector. Through this field work, the intention aim is to understand if and how employer branding may create, enforce, and set up internal and shared meaning and values. In particular, stemming from the empirical research's evidences, this paper tries to conceptualize employer branding as a factor to persuade and influence the way that organizational actors enact in a socially constructed context. In this effort, the aim is to understand how managers may affect meanings, values goals, and opinions through an effective action on employer branding that can play a crucial role in affecting sense-making processes, meanings, interpretations of the symbolic environment. The paper therefore opens up to new horizons, since it embraces a new application for employer branding, considering it as a modern control system and proposing an innovative approach in managerial control, founded on organizational identity as a key concept in an organizational citizenship's perspective展开更多
The 10 ASEAN CAssociation of Southeast Asian Nations) countries in Southeast Asia have been united for ASEAN community in 2015. Thailand is one of the members who take health and wellness tourism responsibility about...The 10 ASEAN CAssociation of Southeast Asian Nations) countries in Southeast Asia have been united for ASEAN community in 2015. Thailand is one of the members who take health and wellness tourism responsibility about tourism and product information, and health and wellness tourism standardization. Therefore, the researcher has studied in health tourism image in Thailand and ASEAN, because the image is significant cost to promote health and wellness tourism. They are factors that influence image management and also image attributes about health and wellness tourism in Thailand and ASEAN countries. In this study, the author aimed at the examination of influenced factors and the attributes for Thailand's and ASEAN's images of health and wellness tourism management and finding out the relations among cognitive, affective, and brand engagement in Thailand and ASEAN. This research could be used as guideline information for creation of plans and governmental policies of health and wellness tourism of Thailand and ASEAN region as well. The data obtained in this study included overall image and destination brand engagement, or personal engagement through way of life and daily life of Southeast Asian people. Southeast Asia has its uniqueness according to its slogan ASEAN Southeast Asia: Feel the Warmth. This is considered as one of unique activities in health and wellness tourism. Tourists can have their direct experiences with unique tradition of each nation.展开更多
Since taking office, the Trump administration's anti-terrorism policy has become increasingly clear. Its anti-terrorism measures and its internal and external anti-terrorism policies have introduced new features t...Since taking office, the Trump administration's anti-terrorism policy has become increasingly clear. Its anti-terrorism measures and its internal and external anti-terrorism policies have introduced new features that are distinct from those of the Obama administration. These include linking terrorism to Islam, violating traditional political correctness in order to enhance homeland security, sending large-scale troops to the Middle East, and delegating more authority to the US Defense Department and the Armed Forces. Trump's anti-terrorism policies have made obvious progress both at home and abroad. Along with the adjustment of its national security strategy, the status of the anti-terrorism policy in Trump's national security strategy and national defense strategy will decline.However, for the foreseeable future, anti-terrorism will remain an important issue for the Trump Administration, and in some circumstances,the investment for it may increase.展开更多
With the fiercer competition of hotel business, much attention has been paid to hotel brand equity, and particular attention has been given to the concept of hotel brand and ways to improve hotel brand management. In ...With the fiercer competition of hotel business, much attention has been paid to hotel brand equity, and particular attention has been given to the concept of hotel brand and ways to improve hotel brand management. In this paper, the concept of hotel brand and problems in building hotel brand are discussed, and strategies for hotel branding are put forward.展开更多
Through the introduction of Chinese brand management, this paper discussed the importance of brand management in enterprise development, and analyzed the status of corporate brand management, and proposed measures to ...Through the introduction of Chinese brand management, this paper discussed the importance of brand management in enterprise development, and analyzed the status of corporate brand management, and proposed measures to strengthen corporate brand management.展开更多
The nuclei around magic number N=126 are investigated in the deformed relativistic mean field (RMF)model with effective interactions TMA.We focus investigations on the N=126 isotonic chain.The N=126 shellevolution is ...The nuclei around magic number N=126 are investigated in the deformed relativistic mean field (RMF)model with effective interactions TMA.We focus investigations on the N=126 isotonic chain.The N=126 shellevolution is studied by analyzing the variations of two-neutron (proton) separation energies,quadruple deformations,single particle levels etc.The good agreement of two-neutron separation energies between experimental data and calculatedvalues is reached.The RMF theory predicts that the sizes of N=126 shell become smaller and smaller withthe increasing of proton number Z.However,the N=126 shell exists in our calculated region all along.According tothe calculated two-proton separation energies,the RMF theory suggests ^(220)Pu is a two-proton drip-line nucleus in theN=126 isotonic chain.展开更多
In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely div...In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand' s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.展开更多
This paper generally analyzes the current international and domestic brand evaluation theory on brand value. Starting from the most basic assessment of object analysis, it analyzes the current methods of brand evaluat...This paper generally analyzes the current international and domestic brand evaluation theory on brand value. Starting from the most basic assessment of object analysis, it analyzes the current methods of brand evaluation and its focus, and then analyzes the actual operation of the most authoritative international brand evaluation agencies - Interbrand, to conduct a detailed research and analysis. Based on this, combining with the current situation of China fashion brand market, it re-summaries the evaluation parameter respectively, from the short-term brand strength factors, to the long-term brand benefit and consumer factors, in order to establish a new evaluation frame fit for China fashion industry.展开更多
Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries...Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.展开更多
Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hote...Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hotels.Jiang graduated from the Beijing International Studies University and worked in HK CTS Hotels Co.Ltd.,responsible for brand standard establishment,public relations,new media applications,events,exhibitions,advertisements and promotions.展开更多
In the application of multiple-processor systems some processors or links in a system maynot function properly,thus the fault diagnosis is one of the most important issues in the analysisand maintenance of those syste...In the application of multiple-processor systems some processors or links in a system maynot function properly,thus the fault diagnosis is one of the most important issues in the analysisand maintenance of those systems.For the practical fault diagnosis systems,the probability that allneighboring processors of a processor are faulty simultaneously is very small.Thus,the conditionaldiagnosability,which is a new metric for evaluating such systems,assumes that every fault set doesnot contain all neighbors of any processor in the system.In this paper,the authors show that then-dimensional shuffle-cube has the conditional diagnosability of 4n-15 for n = 2 (mod 4) and n ≥ 10.展开更多
文摘The issue of employer branding has always had an intrinsic interdisciplinary content, since it builds a bridge for cross-fertilization between different disciplines (strategic marketing, strategic management, and human resources management). This paper presents employer branding as an approach based on effective strategic organizational resources and a precise employer branding management process. In this paper, the target is to define a possible frame in order to interpret employer branding techniques as control and regulation mechanisms. Control in organizations has long been a topic of interest for researchers and practitioners, alike who generally recognize that control mechanisms are needed to ensure that organizations may achieve their goals. It has been carried out a field work on the Italian Aeronautical Meta district, that generates annual revenues equal to EUR 8.7 billion and employees 36,300 people, of whom approximately 10% are employed in the space sector. Through this field work, the intention aim is to understand if and how employer branding may create, enforce, and set up internal and shared meaning and values. In particular, stemming from the empirical research's evidences, this paper tries to conceptualize employer branding as a factor to persuade and influence the way that organizational actors enact in a socially constructed context. In this effort, the aim is to understand how managers may affect meanings, values goals, and opinions through an effective action on employer branding that can play a crucial role in affecting sense-making processes, meanings, interpretations of the symbolic environment. The paper therefore opens up to new horizons, since it embraces a new application for employer branding, considering it as a modern control system and proposing an innovative approach in managerial control, founded on organizational identity as a key concept in an organizational citizenship's perspective
文摘The 10 ASEAN CAssociation of Southeast Asian Nations) countries in Southeast Asia have been united for ASEAN community in 2015. Thailand is one of the members who take health and wellness tourism responsibility about tourism and product information, and health and wellness tourism standardization. Therefore, the researcher has studied in health tourism image in Thailand and ASEAN, because the image is significant cost to promote health and wellness tourism. They are factors that influence image management and also image attributes about health and wellness tourism in Thailand and ASEAN countries. In this study, the author aimed at the examination of influenced factors and the attributes for Thailand's and ASEAN's images of health and wellness tourism management and finding out the relations among cognitive, affective, and brand engagement in Thailand and ASEAN. This research could be used as guideline information for creation of plans and governmental policies of health and wellness tourism of Thailand and ASEAN region as well. The data obtained in this study included overall image and destination brand engagement, or personal engagement through way of life and daily life of Southeast Asian people. Southeast Asia has its uniqueness according to its slogan ASEAN Southeast Asia: Feel the Warmth. This is considered as one of unique activities in health and wellness tourism. Tourists can have their direct experiences with unique tradition of each nation.
文摘Since taking office, the Trump administration's anti-terrorism policy has become increasingly clear. Its anti-terrorism measures and its internal and external anti-terrorism policies have introduced new features that are distinct from those of the Obama administration. These include linking terrorism to Islam, violating traditional political correctness in order to enhance homeland security, sending large-scale troops to the Middle East, and delegating more authority to the US Defense Department and the Armed Forces. Trump's anti-terrorism policies have made obvious progress both at home and abroad. Along with the adjustment of its national security strategy, the status of the anti-terrorism policy in Trump's national security strategy and national defense strategy will decline.However, for the foreseeable future, anti-terrorism will remain an important issue for the Trump Administration, and in some circumstances,the investment for it may increase.
文摘With the fiercer competition of hotel business, much attention has been paid to hotel brand equity, and particular attention has been given to the concept of hotel brand and ways to improve hotel brand management. In this paper, the concept of hotel brand and problems in building hotel brand are discussed, and strategies for hotel branding are put forward.
文摘Through the introduction of Chinese brand management, this paper discussed the importance of brand management in enterprise development, and analyzed the status of corporate brand management, and proposed measures to strengthen corporate brand management.
基金Supported by National Natural Science Foundation of China under Grant Nos.10535010 and 10775068973 National Major State Basic Research and Development of China (2007CB815004)+2 种基金CAS Knowledge Innovation Project (KJCX2-SW-N02)Research Fund of Education Ministry under contract RFDP (20070284016)Green-blue Project of Jiangsu Province
文摘The nuclei around magic number N=126 are investigated in the deformed relativistic mean field (RMF)model with effective interactions TMA.We focus investigations on the N=126 isotonic chain.The N=126 shellevolution is studied by analyzing the variations of two-neutron (proton) separation energies,quadruple deformations,single particle levels etc.The good agreement of two-neutron separation energies between experimental data and calculatedvalues is reached.The RMF theory predicts that the sizes of N=126 shell become smaller and smaller withthe increasing of proton number Z.However,the N=126 shell exists in our calculated region all along.According tothe calculated two-proton separation energies,the RMF theory suggests ^(220)Pu is a two-proton drip-line nucleus in theN=126 isotonic chain.
文摘In this paper, we conduct research on the packaging and illustration design development trend from the psychology and aesthetics perspective. Commercial illustration in packaging design which can provide extremely diversified forms of style, to convey the brand' s core idea, brand or product difference, and brand personality. Application of illustration in packaging design should use human language, which would make the commodity characteristics. Our methodology combines the principles of psychology and aesthetics to optimize the traditional approaches which will not only enhance the design pattern of the current model and help make innovative products.
文摘This paper generally analyzes the current international and domestic brand evaluation theory on brand value. Starting from the most basic assessment of object analysis, it analyzes the current methods of brand evaluation and its focus, and then analyzes the actual operation of the most authoritative international brand evaluation agencies - Interbrand, to conduct a detailed research and analysis. Based on this, combining with the current situation of China fashion brand market, it re-summaries the evaluation parameter respectively, from the short-term brand strength factors, to the long-term brand benefit and consumer factors, in order to establish a new evaluation frame fit for China fashion industry.
文摘Based on the theory of the brand alliance, this paper expounds the competitive advantages and classifications of the strategy of the brand alliance, analyzes the brand development of the textile and apparel industries in Shanghai, and puts forward the countermeasures and suggestions for the enterprises to scientifically and rationally formulate the strategies of the development of the brands, and constructs the structural equation model in line with the purchase intentions of the consumers based on the case of the combination of the brands of the components and fibers and the clothing under the Shanghai Textile Group.
文摘Lately,Tianlun International Hotels announced the appointment of Claudia Jiang as PR Director.Jiang will take charge of branding promotion and public relations,as well as brand management of Tianlun International Hotels.Jiang graduated from the Beijing International Studies University and worked in HK CTS Hotels Co.Ltd.,responsible for brand standard establishment,public relations,new media applications,events,exhibitions,advertisements and promotions.
基金supported by the National Natural Science Foundation of China under Grant Nos. 10701074,10531070, 10771209, and 10721101in part by Sciences Foundation for Young Scholars of Beijing Normal University+1 种基金in part by priority discipline of Beijing Normal Universityin part by Chinese Academy of Sciences under Grant No. kjcx-yw-s7
文摘In the application of multiple-processor systems some processors or links in a system maynot function properly,thus the fault diagnosis is one of the most important issues in the analysisand maintenance of those systems.For the practical fault diagnosis systems,the probability that allneighboring processors of a processor are faulty simultaneously is very small.Thus,the conditionaldiagnosability,which is a new metric for evaluating such systems,assumes that every fault set doesnot contain all neighbors of any processor in the system.In this paper,the authors show that then-dimensional shuffle-cube has the conditional diagnosability of 4n-15 for n = 2 (mod 4) and n ≥ 10.