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谈人本观广告 被引量:3
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作者 陈旭方 《河南教育学院学报(哲学社会科学版)》 2005年第2期94-96,共3页
人本观广告是随着市场营销观念的发展、传播观念的演变、消费者心理需求层次升级而出现的。人本观广告的创作有以下几个特点:注重广告的文化内涵,满足人的总体需求;传播符合受众心理的价值观念;塑造品牌形象,培育品牌性格;弘扬高尚感情... 人本观广告是随着市场营销观念的发展、传播观念的演变、消费者心理需求层次升级而出现的。人本观广告的创作有以下几个特点:注重广告的文化内涵,满足人的总体需求;传播符合受众心理的价值观念;塑造品牌形象,培育品牌性格;弘扬高尚感情,体现人文关怀;符合受众的审美心理和审美观念;体现社会责任。 展开更多
关键词 本观广告 物本观广告 思维方式
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现代广告中的人文主义 被引量:4
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作者 张玉民 《现代营销(下)》 2013年第5期92-92,共1页
人本观广告,就是广告以人为本,广告的创作和广告活动以受众的利益为出发点和落脚点,人本观广告的思维模式是受众→企业→受众。人本观广告是随着市场营销观念的发展、传播观念的演变、消费者心理需求层次升级而出现的。人文关怀就是对... 人本观广告,就是广告以人为本,广告的创作和广告活动以受众的利益为出发点和落脚点,人本观广告的思维模式是受众→企业→受众。人本观广告是随着市场营销观念的发展、传播观念的演变、消费者心理需求层次升级而出现的。人文关怀就是对人的尊严与符合人性的生活条件的肯定。人文关怀是公益广告的灵魂,这是由公益广告的本质特征即人本性、公益性、非营利性所决定的。 展开更多
关键词 人文主义 本观广告 物本观广告 公益广告
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自然经济形态下的中国行政价值观体系透视
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作者 黄丽华 《广州大学学报(综合版)》 2001年第12期14-17,共4页
在重构我国新时期的行政价值观之前,应当叶我国行政文化的历史演变有一个系统的分析与思索。唯有很好地了解历史,正确地评判历史,方能为有效建构应时应需的行政价值观体系打下良好的基础。本文对自然经济形态下的中国核心行政价值观... 在重构我国新时期的行政价值观之前,应当叶我国行政文化的历史演变有一个系统的分析与思索。唯有很好地了解历史,正确地评判历史,方能为有效建构应时应需的行政价值观体系打下良好的基础。本文对自然经济形态下的中国核心行政价值观进行了较为严密的探讨,并从目的、手段、制衡和规则4个角度对当时的行政价值观体系进行了深层剖析与思索,旨在为我国行政文化创新工作提供一定的借鉴与参考。 展开更多
关键词 自然经济 行政价值观 本观 物本观 中国 行政文化 创新 行政管理
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Scanning Electron Microscope Observation of Three Species on Pollen Grain Morphology and Leaf Epiderm Shape in Gramineae Triticeae 被引量:3
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作者 张珊珊 周印富 +4 位作者 林小虎 秦素平 张燕 张志雯 王秋涛 《Agricultural Science & Technology》 CAS 2009年第2期86-89,共4页
The pollen grain morphology and leaf epiderm shape and microstructural of Rye( Secale cereal ), common wheat and Octoploid Trititrigia were observed with the scanning electron microscope(SEM). The results revealed... The pollen grain morphology and leaf epiderm shape and microstructural of Rye( Secale cereal ), common wheat and Octoploid Trititrigia were observed with the scanning electron microscope(SEM). The results revealed that there were great differences between pollen and leaf epiderm microcosmic morphology in three species. Such characteristics of Octoploid tnticalwere between those of common wheat and Rye. The morphology of pollen grain and leaf epiderm shape counld be used as an index for taxonomy for genera and species, and had somewhat scientif- ic references to identify new multiploid species created by chromosome engineering. 展开更多
关键词 GRAMINEAE Pollen grain Leaf epiderm shape SEM
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Study on Biological Characters of Asparagus macowanii Baker. 被引量:1
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作者 刘方农 彭世逞 刘联仁 《Agricultural Science & Technology》 CAS 2012年第11期2351-2354,共4页
Asparagus macowanfi Baker, is a climbing herbaceous foliage species in genus Asparagus of Liliaceae, This paper summarized its multiple uses, morphologi- cal characteristics, biological habit, reproduction methods, ma... Asparagus macowanfi Baker, is a climbing herbaceous foliage species in genus Asparagus of Liliaceae, This paper summarized its multiple uses, morphologi- cal characteristics, biological habit, reproduction methods, management after cultiva- tion, prevention and control of pests and disease, as well as harvest and grading, with the objective to provide references for the exploitation and utilization of As- paragus macowanii Baker. 展开更多
关键词 Asparagus macowanii Baker Biological Characters Multiple uses
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Effects of Topography and Land use on Woody Plant Species Composition and Beta Diversity in an Arid Trans-Himalayan Landscape, Nepal 被引量:5
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作者 Shishir PAUDEL Ole R VETAAS 《Journal of Mountain Science》 SCIE CSCD 2014年第5期1112-1122,共11页
Distribution patterns of plant species are believed to be impacted by small-scale habitat heterogeneity. However, there have been few comparative studies examining how woody vegetation composition and diversity varies... Distribution patterns of plant species are believed to be impacted by small-scale habitat heterogeneity. However, there have been few comparative studies examining how woody vegetation composition and diversity varies with aspects of different orientations in the Trans-Himalayan region at a local scale. Here, we examined the effects of incoming solar radiation on variation in woody species composition and compared the diversity between the northeast- and southwest-facing slopes in a Trans-Himalayan valley of Nepal. We also examined the implicit interactions between slope orientation and land use in determining the compositional variations between the slopes. We selected two pairs of northeast- and southwest-facing slopes where the first pair has a similar land use and differs in exposure only(Pisang site) while the other pair has clear differences in land use in addition to slope exposure(Braka site). In each site, we sampled 72 plots(36 on each slope) in which the presence and absence of woody species, environmental variables, and disturbance were recorded. Correspondence Analysis(CA) results suggested that the woody species composition significantly varied between northeast- and southwest-facing slopes at both sites, and was significantly correlated with measured environmental variables such as radiation index, altitude, and canopy openness. In the Braka site,mean alpha diversity was significantly higher on southwest-facing slopes. In contrast, beta diversity and gamma diversity were greater on northeast-facing slopes at both sites. Our results suggest that topographic variables(e.g., radiation index) affect species composition between the slopes, likely due to their influence on small scale abiotic environmental variables. However, the effects of land use, such as livestock browsing/grazing may interact with the effects of slope exposure, effectively reducing differences in species composition within slopes but enhancing the differences in beta diversity between contrasting slopes in the Braka. We conclude that slope orientation and land use are important factors in structuring the woody species composition and diversity in the arid Trans-Himalayan region. We suggest that both environmental and land use variables should be taken into consideration in future studies on plant community structure along the cultural landscapes. 展开更多
关键词 Correspondence analysis Diversity Environmental gradients Himalaya Land use Topographic aspect Woody vegetation
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