中国物流市场化初探

改革开放和社会主义市场经济体制的确立为我国物流市场化提供了良好的宏观和微观经济条件。目前市场机制调节物流服务的供求、价格和市场主体的行为已是大势所趋，计划经济条件下仓储、运输非商品化和非市场化的观念将不复存在。但是由于我国物流市场化起步晚，各个领域的物流市场化程度不尽相同，此外在我国物流市场的发育过程中存在理论研究不深入、市场主体适应市场的能力差、宏观调控不力等问题。针对这些问题，中国的物流市场化进程一定要根据我国经济、商品流通和市场经济发展的实际，借鉴国外先进的物流市场发展的经验，采取切实可行的措施，制定正确的流通政策，这样，必将使中国物流市场化进程不断发展。

Following Domo-Kun： The Commoditization of Cultural Objects in the Global Market

This paper analyzes and attempts to bridge the gap between popular culture＇s aesthetics, popularized by Camille Paglia and her work Sex, Art and American Culture： Essays （1992], and international marketing culture＇s aesthetics, as described by Schmitt and Simonson （1997）. Popular culture and marketing rarely share the same realm of research. However, these theories start to influence each other, which are especially visible when compared with international marketing as the framework. In order to analyze the gap between popular culture and marketing culture, the author followed a cultural object, Domo-kun, as it entered the US market. Domo-kun gradually changed, including its marketing aesthetics, its significance, and meaning within popular culture after it entered the market. These meaning changes are through the process of commoditization, emotional value, and how they are reinterpreted within cultural frames and reference groups.

铁路货运代理企业运营模式分析

铁路货运代理企业作为铁路企业由传统的、单一的运输物资的企业功能,向物流市场化拓展的一个代表,是由原铁路部门下属的、依托铁路面向地方经济、服务地方经济建设的企业实体,这种货代企业分布在铁道部直属的、各铁路局管辖的企业部门。