中国电影特效发展历程探究

现阶段国际电影行业当中,数字技术已经渐趋成熟,许多3D、4D电影的出现不仅提高了电影的表现语言和手法,也改变了电影工业的作业流程。中国特效电影在近年来有了阶段性发展,近期《流浪地球》的热映表明了中国已经初步具备了制作特效电影的实力,但是更多的特效电影由于技术被外国公司垄断,故事内容与特效脱节,各种问题仍然盘桓在中国电影特效发展的道路上,影响了中国电影的技术发展。

中国影视广告特效的问题研究

近年来随着数字技术在影视广告制作上的广泛应用,我国涌现出许多高投入、高画质的影视特效广告,这不仅提高了影视广告的视觉冲击力,也改变着我国广告产业的作业流程。可依旧无法避免在“炫技”的特效过后,受众无法准确把握广告核心传递的含义、没能与广告本身产生共鸣、没能最终诱导“购买”等种种问题。这些问题盘桓在中国广告产业的发展道路上,在一定程度上影响着中国影视广告产业技术与影响力的发展。文章主要结合实际案例和影视的相关理论,首先从影视特效的角度进行分析,然后再结合广告本身的目的与需求进行探究,尝试提出论证“视觉情感外化”三步走的观点,希望对中国影视广告制作提供有益的理论意见。

The analysis of the rural cooperative finance characteristic

The paper set off from the nature characteristics of rural cooperation finance, analyzing the finance cooperation in our rural areas. It points out that the supporting strength is difficult to maintain the need of simple reproduction, disturbing the consistence between the intense need of the important peasant household and the market-oriented development of enterprise produce What is more, and functional cultivating becomes reverse circulation, forming shoulders adjustment mechanism in the majority of our rural areas. In the long run, if we want to break the influence of the long-term effect of dual economy between urban and rural areas, plan the development of urban and rural as a whole, build socialism new rural area, the key is to comply with the principle ＂root in rural area, originally in the peasant, quality in cooperation ＂, build and perfect the serve system of rural cooperation finance.