This paper discussed the cost and benefit level of the marketing mix of organic vegetable cultivation. In 2011, the research assessed the effectiveness of policy of＂Go Organic 2010＂ in Semarang municipality. The obj...This paper discussed the cost and benefit level of the marketing mix of organic vegetable cultivation. In 2011, the research assessed the effectiveness of policy of＂Go Organic 2010＂ in Semarang municipality. The objectives of this work are to assess： （1] program implementations; （2） related stakeholders; C3] external and internal constrains; （4] the level of effectiveness; and （5） the efficiency on the use of production factors. Further, it aims to improve the competitiveness of the agricultural commodity through using efficient production factors, lessening the environmental damage as the use of pesticide, and promoting awareness of responsibilty among government, university, and society. Having employed interactive approach and SPSS 13.0 program, the result indicates that behavior of farming in the research area sounds to be less efficient. Further, agriculture extension agent performance in Semarang needs also to be better improved. Therefore, improvement on counselling activities is proposed to be a solution to make the performance of the extension optimum. Meanwhile, the number of extension agents is not sufficient. It is expected that the ideal number for extension--one village one extension--can be applied.展开更多
文摘This paper discussed the cost and benefit level of the marketing mix of organic vegetable cultivation. In 2011, the research assessed the effectiveness of policy of＂Go Organic 2010＂ in Semarang municipality. The objectives of this work are to assess： （1] program implementations; （2） related stakeholders; C3] external and internal constrains; （4] the level of effectiveness; and （5） the efficiency on the use of production factors. Further, it aims to improve the competitiveness of the agricultural commodity through using efficient production factors, lessening the environmental damage as the use of pesticide, and promoting awareness of responsibilty among government, university, and society. Having employed interactive approach and SPSS 13.0 program, the result indicates that behavior of farming in the research area sounds to be less efficient. Further, agriculture extension agent performance in Semarang needs also to be better improved. Therefore, improvement on counselling activities is proposed to be a solution to make the performance of the extension optimum. Meanwhile, the number of extension agents is not sufficient. It is expected that the ideal number for extension--one village one extension--can be applied.
