在全球化发展的浪潮中,珍珠产业作为诸暨主导特色产业之一,正迎来前所未有的发展机遇与挑战。在竞争日益激烈的国际市场中,诸暨珍珠产业应寻求可持续发展,在国际市场中打造中国珍珠文化概念,加快创建具有中国文化特色的品牌国际化传播...在全球化发展的浪潮中,珍珠产业作为诸暨主导特色产业之一,正迎来前所未有的发展机遇与挑战。在竞争日益激烈的国际市场中,诸暨珍珠产业应寻求可持续发展,在国际市场中打造中国珍珠文化概念,加快创建具有中国文化特色的品牌国际化传播体系。在文化营销理论指导下,珍珠产业应充分利用中国珍珠文化优势资源,采用多样化的“文化+”品牌国际化传播策略,多维度地向世界传递中国珍珠的东方故事,不断提升诸暨珍珠品牌影响力,在国际市场中站稳脚跟,真正成为具有产业高竞争力、产品高附加值、市场高占有率的美丽产业。In the wave of globalization, the pearl industry, as one of the leading traditional industries in Zhuji, is encountering unprecedented opportunities and challenges for development. In the increasingly competitive international market, Zhuji pearl industry should seek sustainable development, promote Chinese pearl cultural concept, and create a brand internationalization communication system with Chinese cultural characteristics. Under the guidance of cultural marketing theory, the pearl industry should fully utilize the advantageous resources of Chinese pearl culture, adopt various “culture+” brand internationalization communicaiton strategies, and multi-dimensionally introduce the oriental stories of Chinese pearls to the world. Through these measures, the industry can continuously enhance the brand influence of Zhuji pearls, gain a firm foothold in the international market, and ultimately evolve into an industry characterized by high industrial competitiveness, high added value of products, and high market share.展开更多
文摘在全球化发展的浪潮中,珍珠产业作为诸暨主导特色产业之一,正迎来前所未有的发展机遇与挑战。在竞争日益激烈的国际市场中,诸暨珍珠产业应寻求可持续发展,在国际市场中打造中国珍珠文化概念,加快创建具有中国文化特色的品牌国际化传播体系。在文化营销理论指导下,珍珠产业应充分利用中国珍珠文化优势资源,采用多样化的“文化+”品牌国际化传播策略,多维度地向世界传递中国珍珠的东方故事,不断提升诸暨珍珠品牌影响力,在国际市场中站稳脚跟,真正成为具有产业高竞争力、产品高附加值、市场高占有率的美丽产业。In the wave of globalization, the pearl industry, as one of the leading traditional industries in Zhuji, is encountering unprecedented opportunities and challenges for development. In the increasingly competitive international market, Zhuji pearl industry should seek sustainable development, promote Chinese pearl cultural concept, and create a brand internationalization communication system with Chinese cultural characteristics. Under the guidance of cultural marketing theory, the pearl industry should fully utilize the advantageous resources of Chinese pearl culture, adopt various “culture+” brand internationalization communicaiton strategies, and multi-dimensionally introduce the oriental stories of Chinese pearls to the world. Through these measures, the industry can continuously enhance the brand influence of Zhuji pearls, gain a firm foothold in the international market, and ultimately evolve into an industry characterized by high industrial competitiveness, high added value of products, and high market share.
