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全球消费导向对消费者全球品牌态度的作用及路径研究 被引量:3
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作者 郭晓凌 张梦霞 《经济与管理研究》 CSSCI 北大核心 2011年第9期105-115,共11页
本文以消费文化理论和社会认同理论为基础,探讨了在发展中国家,全球消费导向如何影响对于来自发达国家和发展中国家全球品牌的态度。结果表明,全球消费导向能够正面影响对发达国家全球品牌的态度,而且全球认同和民族中心主义在其中发挥... 本文以消费文化理论和社会认同理论为基础,探讨了在发展中国家,全球消费导向如何影响对于来自发达国家和发展中国家全球品牌的态度。结果表明,全球消费导向能够正面影响对发达国家全球品牌的态度,而且全球认同和民族中心主义在其中发挥互补性中介作用。研究结果证明了全球化背景下消费心理对于品牌态度产生重要影响,从这一角度为发展中国家消费者对发达国家全球品牌的偏好提供了新的解释,并为中国企业建设全球品牌提出了建议。 展开更多
关键词 消费导向 品牌 发达国家 发展中国家全 球认同 消费民族中心主义
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The Philosophy of a Dialogue and the Process of Understanding the Identities and Alterities
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作者 Slavica Srbinovska 《Journal of Literature and Art Studies》 2015年第1期8-15,共8页
The main subject of the research is in close connection with the contemporary theories of subject and cultural identity. It represents the point of view of the problems of globalization and boundaries from the perspec... The main subject of the research is in close connection with the contemporary theories of subject and cultural identity. It represents the point of view of the problems of globalization and boundaries from the perspective of the present historical position. It interprets contemporary reflections of the cultural, especially literary boundaries. The research is also a kind of analyze which is in connection with the decentralization of the identity through the images of the others. The main subject of the interpretation is the problems of the others as a measure of our personality, our past, and our future. Who we were and who we are now? In this research, narrativity is understood as a constitutive impulse of many different spheres such as narrative literature and film, and as an influential element of the religious and philosophical texts. The main goal of the study is to present the deployment of the senses that are conducted to our origin. It means investigation of our understanding of where we come from and how can we find ourselves in the contemporary culture, first of all, how can we constitute the identity if we use the meanings that come from the past and make our identification in the present. 展开更多
关键词 IDENTITY narrativity GLOBALIZATION HYBRIDITY memory
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Factors Influencing National Identity and Intergenerational Differences:Based on Data from the 2013 China Social Survey 被引量:1
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作者 Li Chunling Liu Senlin 《Social Sciences in China》 2020年第2期65-79,共15页
On the basis of the 2013 Chinese Social Survey(CSS)data,this paper makes an in-depth analysis of the influence of social,economic and cultural factors on the national identity of the population,with a focus on the dif... On the basis of the 2013 Chinese Social Survey(CSS)data,this paper makes an in-depth analysis of the influence of social,economic and cultural factors on the national identity of the population,with a focus on the differences between the younger and the older generation.Our findings show that the sense of national identity of the younger generation is weaker than that of the older generation,and this is even more marked among the tertiary-educated younger generation.The sense of national identity of the older generation is more influenced by social structural factors,especially by their position in the social hierarchy,while that of the younger generation is more affected by cultural and economic factors.In addition,we find that in China,the sense of national identity of the privileged stratum is stronger than that of the middle and base-level strata.These findings,which run counter to Huntington and Inglehart’s view of“the weakening of elite national identity,”may be due to the different roles of the state in globalization and economic growth. 展开更多
关键词 national identity intergenerational difference GLOBALIZATION social structure
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National Identity in the Context of Globalization:A Structural Perspective
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作者 金太军 姚虎 Wang Wen'e 《Social Sciences in China》 2015年第2期110-126,共17页
In this era of "liquid modernity," China faces the dual pressures of external globalization and internal social transformation. Within these dual space-time coordinates, academic research should address the question... In this era of "liquid modernity," China faces the dual pressures of external globalization and internal social transformation. Within these dual space-time coordinates, academic research should address the question of what makes national identity possible by moving away from its fixation on macro-narratives and concrete micro-analysis of civic or ethnic identity, etc., to focus on meso-analysis. To do this, it is important to allay individuals' ontological anxiety so that they return to ontological security; to realize the production and reproduction of a national centripetal force; and to highlight the functional power of national identity. Both theoretical studies and real-world experience show that national identity cannot play a stable and coherent role on its own, but needs the structural support of three fundamental systems: economic incentives, political values, and institutional organization. The functional cohesion of these systems provides an effective path to the realization of national identity. 展开更多
关键词 national identity GLOBALIZATION NATION-STATE FUNCTION
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China's National Identity in Transition: Domestic and International Perspectives(1982-2012)
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作者 门洪华 Li Cunna 《Social Sciences in China》 2014年第2期189-207,共19页
In the era of globalization, China's national identity is in close interaction with ethno- cultural and cultural identity, and is facing great challenges and is under pressure to reshape itself. An in-depth analysis ... In the era of globalization, China's national identity is in close interaction with ethno- cultural and cultural identity, and is facing great challenges and is under pressure to reshape itself. An in-depth analysis of the Chinese national identity in its institutional, economic, cultural, political and strategic dimensions from both domestic and international perspectives can help us grasp the transition that has taken place in China's national identity since 1978. In order to strengthen China's national identity by building domestic consensus and increasing international recognition, China needs to further foster its civic consciousness, increase its soft power, enhance the ties between its national, regional and global identities and actively assume the role of a bridge between the developing and the developed countries. 展开更多
关键词 China national identity GLOBALIZATION strategic studies
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