高新技术企业市场营销策略

以高新技术企业及产品的内涵和特点为基础 ,分析了高新技术企业市场营销的特殊性 ,并提出了一些营销策略。

高新技术产业的市场竞争策略

随着知识经济时代的到来 ,高新技术产业将成为我国的支柱产业和新的经济增长点。因此 ,研究高新技术产业的市场竞争策略就成为理论界和实业界的重要课题。本文通过分析高新技术产品的特性及其市场竞争中的特殊问题 ,提出一些有针对性的竞争策略建议。

Lead anthropogenic transfer and transformation in China

Information on lead redistribution and speciation changes in anthrosphere can help to analyze the whole lead cycle on the earth. Lead life cycle was traced based on the concepts of anthropogenic transfer and transformation. Lead transfer and the distribution of chemical species throughout the anthropogenic flow were identified in 2010 in China. The results show that 1.85 Mt lead ore was consumed(besides 1.287 Mt imported concentrated ore and 1.39 Mt lead scraps. After undergoing transformations, 3.53 Mt lead entered end services in chemical species of Pb, Pb O2 and PbSO4, altogether accounting for over 80% of the total lead products. Finally, 2.10 Mt ore was emitted into the environment in such species as PbSO4(26%), PbO(19%) and Pb(15%). Lead transfer begins in primary raw material sectors, and then transfers to manufacturing sectors. Lead provides services mainly in such industrial sectors as transportation, electrical power and buildings or construction.

走出产品滞销泥沼的断想

只有永恒的市场,没有永恒的产品。昨天称雄市场的产品,今天可能走入滞销的泥沼。怎么办?这是一个令人困惑的难题,一个值得探索的研究课题。 ——生命之源真的在枯竭吗? 营销管理者总喜描绘这样一条曲线,用以占卜产品的命运,即在笛卡儿坐标系中,以单位时间内(通常指一年)产品销售量作为纵轴(用Q表示),

论高新技术产业的市场营销策略

随着知识经济时代的到来，高新技术产业将成为我国的支柱产业和新的经济增长点。因此，研究高新技术产业的市场营销策略就成为理论界和实业界的重要课题。在借鉴西方学者研究成果的基础上，通过分析高新技术产品的特性及其相关的特殊营销问题，提出一些有针对性的营销策略建议。