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独特销售主张(USP)的生成机理研究 被引量:3
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作者 王良锦 李蔚 《生产力研究》 CSSCI 北大核心 2007年第21期123-124,共2页
以往的独特销售主张(USP)研究更多集中于实践操作层面,专门的理论研究则较少,而对USP的生成机理研究尚属空白。文章在文献回顾的基础上,提出了USP诞生的方法、USP发生效力的保障体系以及USP需适时更新的必要性。
关键词 独特的销售主张 品牌管理 生成机理研究
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Calculation model and mechanism analysis for rain-wind-induced vibration of stay cable 被引量:1
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作者 谢桂华 刘荣桂 +1 位作者 蔡东升 陈蓓 《Journal of Central South University》 SCIE EI CAS 2014年第3期1107-1114,共8页
Rain-wind-induced vibration of cable was studied based on previous research achievements. According to the quasi-steady assumption, the governing equation of vertical motion of the cable was derived and the criterion ... Rain-wind-induced vibration of cable was studied based on previous research achievements. According to the quasi-steady assumption, the governing equation of vertical motion of the cable was derived and the criterion for unstable motion and occurrence mechanism was studied. A comparison was performed between the oscillation responses of the stay cable obtained from calculated model and previous results. The results indicate that the analysis model can reflect the main characteristics of wind-rain-induced vibrationt of the cable which is amplitude- and velocity-restricted, and it is probably related with the periodic vortex shedding of wake flow. It is essential for the occurrence of rain-wind-induced or wind-induced vibration of cable that the derivative of lift coefficient with respect to transient angle of attack is less than zero. When rain-wind-induced vibration occurs, the aerodynamic force has a dual function for the vibration, and the maximum amplitude of stayed-cable is determined by the relative value of aerodynamic exciting force and aerodynamic damping force. 展开更多
关键词 rain-wind-induced vibration stay cable governing equation STABILITY vortex shedding
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