The global financial and economic crisis has negatively affected all business units. Tough fight for the market position results in effort to create efficient methods to maintain company＇s competitiveness. Some of sm...The global financial and economic crisis has negatively affected all business units. Tough fight for the market position results in effort to create efficient methods to maintain company＇s competitiveness. Some of small and medium entrepreneurs have started to search the business allies. As an example of such possibility of cooperation the formation of clusters should be mention. The main intention of this paper is to demonstrate possibility for small and medium-sized enterprises （SMEs） to cooperatively penetrate new markets. Attention is focused mainly on a real export-oriented cluster. Ambition is to use costs and benefits analysis to test ability of the cluster to improve chances of companies to penetrate new markets. In order to link this analysis to real life as much as possible, existing cluster was used and on its accomplishments and failures costs and benefits of clustering are demonstrated.展开更多
文摘The global financial and economic crisis has negatively affected all business units. Tough fight for the market position results in effort to create efficient methods to maintain company＇s competitiveness. Some of small and medium entrepreneurs have started to search the business allies. As an example of such possibility of cooperation the formation of clusters should be mention. The main intention of this paper is to demonstrate possibility for small and medium-sized enterprises （SMEs） to cooperatively penetrate new markets. Attention is focused mainly on a real export-oriented cluster. Ambition is to use costs and benefits analysis to test ability of the cluster to improve chances of companies to penetrate new markets. In order to link this analysis to real life as much as possible, existing cluster was used and on its accomplishments and failures costs and benefits of clustering are demonstrated.
