With time going on, the fact that pace of life becomes faster make more and more customers pay more attention to of clothing. In order to survive and develop better and to attract more customers, enterprisesmust have ...With time going on, the fact that pace of life becomes faster make more and more customers pay more attention to of clothing. In order to survive and develop better and to attract more customers, enterprisesmust have the ability to provide the personalized recommendations and the implementation of differentiated business strategy. This text aims to make enterprises understand the customers＇ personalized requirement by using the data processed though questionnaire and rough set theory. And enterprises can provide production and marketing auxiliary decision-making effectively. The feasibility and practicality of rough set theory is verified through the personalized recommendationseases.展开更多
Corporate tax planning is both an inevitable outcome of the market economy and an inevitable result of profit-driven enterprise. Through tax planning, companies can not only regulate their production and business acti...Corporate tax planning is both an inevitable outcome of the market economy and an inevitable result of profit-driven enterprise. Through tax planning, companies can not only regulate their production and business activities, but also correctly handle the relationship between enterprise and government., The basic principles of corporate tax planning, including compliance law and consolidated financial capability, the security of national tax law and the both theory and practice of home and abroad corporate tax planning carry out the feasibility of providing guaranteed.展开更多
It is well known to us that people are the core force of the survival and development of enterprise, and on the other hand, enterprise is both an organization of individuals and an interest organization which is based...It is well known to us that people are the core force of the survival and development of enterprise, and on the other hand, enterprise is both an organization of individuals and an interest organization which is based on clear development goals and the distributing and integrating existing. Culture is the temperament and style reflecting of the spirit and the consciousness of human beings and even the individuals. Enterprise is an organization which unites the established development goals and the individuals. Naturally, this humanistic enterprise groups should have a certain ＂temperament＂ and ＂style.＂ Compared with the persons, this temperament and style, is the result of the collision, agitation, adjustments, tuning and optimized, representing the collective personality. Instead leaded by the individual consciousness, it is collective, organizational personality and style expressed by individual deeds and awareness and. In other words, corporate culture is a long-term production and business activities in the form of consciousness, and the comprehensive reflection of the business purpose, values and ethical conduct abided by the majority of employees.展开更多
Entrepreneurship has become an attribute of the current growth without business activities. Entrepreneurship is a global world. It is not possible to think about economic driving force of technological development and...Entrepreneurship has become an attribute of the current growth without business activities. Entrepreneurship is a global world. It is not possible to think about economic driving force of technological development and scientific research. It materializes knowledge and involvement of people and society. Expansion of business activities is a source of individual country＇s economic performance. It contributes to the development of people＇s living standards. In every market economy, it represents an irreplaceable role for small and medium-sized enterprises （SMEs）. A strong representation of＂micro-enterprises＂ can be found in the field of personal services. Companies within the course of their existence go through particular stages of their development--from their foundation through the stage of steady development. After this stage, there comes their decline that can develop even into their termination. We indicate this process as a company life cycle. The aim of the submitted project is to map the life cycle of particularly chosen companies providing accommodation and catering services and to find a mutual relation among observed quantities and their stable economic positions in the market. The analysis is based on the data of macro-economic character, the data about development of receipts in the sector, development of inflation, tempo of economic growth, and development of consumer prices. Out of a company, non-financial factors will also be considered. The core of the analysis is the stage of sustainable stability of the assessed companies. The point of the findings is revelation of the causes of risks of possible transition into the stage of termination due to the decline of services volume, decline of profitability, and long-lasting payment insolvency. The contribution of the project is to draw our attention to possible risks of critical situation development and to propose how to avoid them so that the company will not occur in financial straits. Achieved information could assist the company management to make relevant decisions.展开更多
As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and bu...As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges展开更多
Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterpr...Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.展开更多
With the rapid development of Chinese economy and improvement of people＇s living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the curren...With the rapid development of Chinese economy and improvement of people＇s living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the current situation of the cruise tourism in China. Then it studies the problems of cruise tourism marketing. Finally, it gives the solution to the problem. It is great significance to improve the market penetration rate and promote the rapid development of cruise tourism in China.展开更多
基金This work is supported by the National Natural Science Foundation of China （No. 71301100）, Innovation Program of Shanghai Municipal Education Commission（No. 14YZ140 and No. ZZGJD12036）, Innovation Program of ShanghaiUniversity of Engineering Science （NO. E1-0903-15-01143, Title： 15KY0354Research on personalizedrecommendafionof clothing based on Data Mining） and Doctorate Foundation of Shanghai（No. 11692191400）.
文摘With time going on, the fact that pace of life becomes faster make more and more customers pay more attention to of clothing. In order to survive and develop better and to attract more customers, enterprisesmust have the ability to provide the personalized recommendations and the implementation of differentiated business strategy. This text aims to make enterprises understand the customers＇ personalized requirement by using the data processed though questionnaire and rough set theory. And enterprises can provide production and marketing auxiliary decision-making effectively. The feasibility and practicality of rough set theory is verified through the personalized recommendationseases.
文摘Corporate tax planning is both an inevitable outcome of the market economy and an inevitable result of profit-driven enterprise. Through tax planning, companies can not only regulate their production and business activities, but also correctly handle the relationship between enterprise and government., The basic principles of corporate tax planning, including compliance law and consolidated financial capability, the security of national tax law and the both theory and practice of home and abroad corporate tax planning carry out the feasibility of providing guaranteed.
文摘It is well known to us that people are the core force of the survival and development of enterprise, and on the other hand, enterprise is both an organization of individuals and an interest organization which is based on clear development goals and the distributing and integrating existing. Culture is the temperament and style reflecting of the spirit and the consciousness of human beings and even the individuals. Enterprise is an organization which unites the established development goals and the individuals. Naturally, this humanistic enterprise groups should have a certain ＂temperament＂ and ＂style.＂ Compared with the persons, this temperament and style, is the result of the collision, agitation, adjustments, tuning and optimized, representing the collective personality. Instead leaded by the individual consciousness, it is collective, organizational personality and style expressed by individual deeds and awareness and. In other words, corporate culture is a long-term production and business activities in the form of consciousness, and the comprehensive reflection of the business purpose, values and ethical conduct abided by the majority of employees.
文摘Entrepreneurship has become an attribute of the current growth without business activities. Entrepreneurship is a global world. It is not possible to think about economic driving force of technological development and scientific research. It materializes knowledge and involvement of people and society. Expansion of business activities is a source of individual country＇s economic performance. It contributes to the development of people＇s living standards. In every market economy, it represents an irreplaceable role for small and medium-sized enterprises （SMEs）. A strong representation of＂micro-enterprises＂ can be found in the field of personal services. Companies within the course of their existence go through particular stages of their development--from their foundation through the stage of steady development. After this stage, there comes their decline that can develop even into their termination. We indicate this process as a company life cycle. The aim of the submitted project is to map the life cycle of particularly chosen companies providing accommodation and catering services and to find a mutual relation among observed quantities and their stable economic positions in the market. The analysis is based on the data of macro-economic character, the data about development of receipts in the sector, development of inflation, tempo of economic growth, and development of consumer prices. Out of a company, non-financial factors will also be considered. The core of the analysis is the stage of sustainable stability of the assessed companies. The point of the findings is revelation of the causes of risks of possible transition into the stage of termination due to the decline of services volume, decline of profitability, and long-lasting payment insolvency. The contribution of the project is to draw our attention to possible risks of critical situation development and to propose how to avoid them so that the company will not occur in financial straits. Achieved information could assist the company management to make relevant decisions.
文摘As a result of computer invention, especially the internet, changes have occurred in all walks of life in the global era including the marketing communication strategies which are inseparable parts of marketing and business. This intensifies the role of marketing communication in achieving business goals. Furthermore, the established and successful philosophy, strategy, technique, and theories of marketing communication in the past are now outdated and unfit for achieving wanted business goals in this information technology era. Besides, information technology inventions have changed people＇s lifestyle especially the global consumer attitude which is responsible for the commotion in today＇s implementation of global marketing communications strategies. This paper examines the implementation of ideas that are considered responsive to the changes of conditions in the past three decades and the future which are completely different with the past development and implementations. This paper illustrates the changes that have occurred in the implementation of integrated marketing communications studies. This paper supports the assumption that integrated marketing communications is considered the business strategy that is able to overcome the present and future global market era challenges
文摘Marketing concept refers to the guiding ideology of correctly dealing with the interest relationship among enterprise, customers and society and also the fundamental standard for behaviors in the process of an enterprise to carry out all marketing activities in a certain period of time, production and business technology, and market environmental conditions. In this paper, the change of customer concept in marketing activities is mainly discussed. Therefore, this paper is of certain practical and guiding significance.
文摘With the rapid development of Chinese economy and improvement of people＇s living standard, cruise tourism, as a new way of leisure tourism is gradually into the Chinese market. This paper firstly describes the current situation of the cruise tourism in China. Then it studies the problems of cruise tourism marketing. Finally, it gives the solution to the problem. It is great significance to improve the market penetration rate and promote the rapid development of cruise tourism in China.
